Hsiao, Cheng-Chieh; Tan, Danchi; Chiou, Jyh-Shen - In: International Marketing Review 37 (2019) 3, pp. 493-514
Purpose: The purpose of this paper is to investigate the effect of original equipment manufacturing (OEM) suppliers’ electronic integration with global customers on their capability widening, following the literature on electronic integration, firm innovativeness, product modularity and...