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The effect of agency creativity on campaign outcomes : the moderating role of market conditions
Li, Hairong; Dou, Wenyu; Wang, Guangping; Zhou, Nan - In: Journal of advertising : official publication of the … 37 (2008) 4, pp. 109-120
Persistent link: https://www.econbiz.de/10003808351
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The interactive effects of sales force controls on salespeople behaviors and customer outcomes
Wang, Guangping; Dou, Wenyu; Zhou, Nan - In: The journal of personal selling & sales management : JPSSM 32 (2012) 2, pp. 225-243
Persistent link: https://www.econbiz.de/10009552531
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The effects of firm capabilities on external collaboration and performance : the moderating role of market turbulence
Wang, Guangping; Dou, Wenyu; Zhu, Weichun; Zhou, Nan - In: Journal of business research : JBR 68 (2015) 9, pp. 1928-1936
Persistent link: https://www.econbiz.de/10011384193
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Advertiser risk taking, campaign originality, and campaign performance
Wang, Guangping; Dou, Wenyu; Li, Hairong; Zhou, Nan - In: Journal of advertising : official publication of the … 42 (2013) 1, pp. 42-53
Persistent link: https://www.econbiz.de/10009738747
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Consumption attitudes and adoption of new consumer products: a contingency approach
Wang, Guangping; Dou, Wenyu; Zhou, Nan - In: European Journal of Marketing 42 (2008) 1/2, pp. 238-254
Purpose – The purpose of this paper is to further current understanding of the relationship between consumption attitudes and new product adoption and how the relationship may be contingent upon consumers' other characteristics. Design/methodology/approach – Following a contingency...
Persistent link: https://www.econbiz.de/10014722469
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Interpersonal influence as an alternative channel communication behavior in emerging markets : the case of China
Su, Chenting; Yang, Zhilin; Zhuang, Guijun; Zhou, Nan; … - In: Journal of international business studies : JIBS ; an … 40 (2009) 4, pp. 668-689
Persistent link: https://www.econbiz.de/10003854629
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Exploring relationship satisfaction between global professional service firms and local clients in emerging markets
Dou, Wenyu; Li, Hairong; Zhou, Nan; Su, Chenting - In: Journal of international business studies : JIBS ; an … 41 (2010) 7, pp. 1198-1217
Persistent link: https://www.econbiz.de/10008669271
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Brand positioning strategy using search engine marketing
Dou, Wenyu; Lim, Kai H.; Su, Chenting; Zhou, Nan; Cui, Nan - In: Management information systems : mis quarterly 34 (2010) 2, pp. 261-279
Persistent link: https://www.econbiz.de/10003981995
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Psychological empowerment and job satisfaction : an analysis of interactive effects
Wang, Guangping; Lee, Peggy D. - In: Group & organization management : an international journal 34 (2009) 3, pp. 271-296
Persistent link: https://www.econbiz.de/10003847168
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The effect of psychological climate for innovation on salespeople's creativity and turnover intention
Wang, Guangping; Ma, Xiaoqin - In: The journal of personal selling & sales management : JPSSM 33 (2013) 4, pp. 373-387
Persistent link: https://www.econbiz.de/10010247630