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Creating value through relatio...
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Kumar, V.
80
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57
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52
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52
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51
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42
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41
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32
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Edvardsson, Bo
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Vrontis, Demetris
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Gustafsson, Anders
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Meng, Bo
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Payne, Adrian
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Sheth, Jagdish N.
30
Loureiro, Sandra Maria Correia
29
Stehrer, Robert
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Neslin, Scott A.
28
Aksoy, Lerzan
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Brodie, Roderick J.
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Chor, Davin
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World Bank Group
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Springer Fachmedien Wiesbaden
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Springer International Publishing
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Weltwirtschaftsforum
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World Trade Organization
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NetLibrary, Inc
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Faculdade de Economia, Universidade do Porto
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German Institute of Development and Sustainability
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Gottfried Wilhelm Leibniz Universität Hannover
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Journal of business research : JBR
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Industrial marketing management : the international journal for industrial and high-tech firms
517
International journal of hospitality management
308
The journal of services marketing
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Journal of the Academy of Marketing Science
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International journal of electronic customer relationship management : IJECRM
146
Technological forecasting & social change : an international journal
140
International journal of contemporary hospitality management
134
Journal of marketing
131
Tourism management : research, policies, practice
129
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128
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127
SpringerLink / Bücher
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125
Journal of travel and tourism marketing
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European Journal of Marketing
117
Journal of hospitality marketing & management
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Psychology & marketing
116
Marketing intelligence & planning
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Asia Pacific journal of marketing and logistics
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Journal of retailing
111
The journal of product & brand management
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Journal of Business & Industrial Marketing
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International journal of production economics
105
Journal of business ethics : JOBE
104
Journal of relationship marketing : innovations & enhancements for customer service, relations & satisfaction
100
Services marketing quarterly
98
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
97
Service business
94
Journal of Social Marketing
92
Total quality management & business excellence : an official journal of the European Society for Organisational Excellence
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Business horizons
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The international journal of bank marketing : IJBM
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ECONIS (ZBW)
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Other ZBW resources
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EconStor
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RePEc
73
BASE
39
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1
Responding to value pluralism in hybrid organizations
Castellas, Erin I.
;
Stubbs, Wendy
;
Ambrosini, Véronique
- In:
Journal of business ethics : JOBE
159
(
2019
)
3
,
pp. 635-650
Persistent link: https://www.econbiz.de/10012108963
Saved in:
2
Creating value by sharing values : managing stakeholder value conflict in the face of pluralism through discursive justification
Schormair, Maximilian J. L.
;
Gilbert, Dirk Ulrich
- In:
Business ethics quarterly : the journal of the Society …
31
(
2021
)
1
,
pp. 1-36
Persistent link: https://www.econbiz.de/10012404248
Saved in:
3
Seek or destroy? : examining value creation and destruction in behaviour maintenance in social marketing
Zainuddin, Nadia
;
Dent, Kendall
;
Tam, Leona
- In:
Journal of marketing management : MM
33
(
2017
)
5/6
,
pp. 348-374
Persistent link: https://www.econbiz.de/10011709132
Saved in:
4
Toward a service-dominant approach to social marketing
Luca, Nadina R.
;
Hibbert, Sally
;
McDonald, Ruth
- In:
Marketing theory
16
(
2016
)
2
,
pp. 194-218
Persistent link: https://www.econbiz.de/10011495070
Saved in:
5
The multi-actor perspective of engagement on social media
Shawky, Sara
;
Kubacki, Krzysztof
;
Dietrich, Timo
; …
- In:
International journal of market research
64
(
2022
)
1
,
pp. 19-37
Persistent link: https://www.econbiz.de/10012794295
Saved in:
6
Modeling condom brand loyalty of young South African adults : an expectancy confirmation perspective
Nkwei, Emile Saker
;
Roberts-Lombard, Mornay
;
Maduku, …
- In:
Journal of nonprofit & public sector marketing
36
(
2024
)
3
,
pp. 322-346
Persistent link: https://www.econbiz.de/10014574604
Saved in:
7
A social marketing approach to value creation in a well-women's health service
Zainuddin, Nadia
;
Previte, Josephine
;
Russell-Bennett, …
- In:
Journal of marketing management : MM
27
(
2011
)
3/4
,
pp. 361-385
Persistent link: https://www.econbiz.de/10008990557
Saved in:
8
Sustainable touring exploring value creation through social marketing
Henderson, Stephen
- In:
Arts marketing : an international journal ; AM
3
(
2013
)
2
,
pp. 154-167
Persistent link: https://www.econbiz.de/10010233203
Saved in:
9
Unlocking the potential of upstream social marketing
Gordon, Ross
- In:
European journal of marketing : EJM
47
(
2013
)
9
,
pp. 1525-1547
Persistent link: https://www.econbiz.de/10010189410
Saved in:
10
The value of health and wellbeing : an empirical model of value creation in social marketing
Zainuddin, Nadia
;
Russell-Bennett, Rebekah
;
Previte, …
- In:
European journal of marketing : EJM
47
(
2013
)
9
,
pp. 1504-1524
Persistent link: https://www.econbiz.de/10010189411
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