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Backhaus, Klaus
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3
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Development, management and governance of relationships : 1996 International Conference on Relationship Marketing ; [March 29 - 31, 1996, Berlin]
1
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1
Electronic markets : the international journal on networked business
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Fallstudien zum Internationalen Management : Grundlagen - Praxiserfahrungen - Perspektiven
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Industrial marketing : a German-American perspective ; with 29 tables
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1
Major systems marketing in Europe
Backhaus, Klaus
-
1987
Persistent link: https://www.econbiz.de/10000816200
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2
Every future needs a past : a personal view of the history of JBBM
Backhaus, Klaus
- In:
Journal of business-to-business marketing
22
(
2015
)
1/2
,
pp. 37-46
Persistent link: https://www.econbiz.de/10011304043
Saved in:
3
Hurdle race marketing : the enlightenment - the disillusionment - the breakthrough
Backhaus, Klaus
-
2013
Persistent link: https://www.econbiz.de/10009759497
Saved in:
4
Strategische Allianzen
Backhaus, Klaus
(
contributor
);
Piltz, Klaus
(
contributor
)
-
1990
Persistent link: https://www.econbiz.de/10000092800
Saved in:
5
Industrial marketing : a German-American perspective ; with 29 tables
Wilson, David T.
;
Albers, S.
-
1986
Persistent link: https://www.econbiz.de/10000071588
Saved in:
6
Marktorientierte Unternehmensführung in gesellschaftlicher Verantwortung : Dokumentation des 6. Münsteraner Marketing-Symposiums vom 12. Mai 2007 zu Ehren des 70. Geburtstags von P...
Backhaus, Klaus
(
contributor
);
Meffert, Heribert
(
honouree
)
-
2008
Persistent link: https://www.econbiz.de/10003737651
Saved in:
7
The impact of team characteristics on the course and outcome of intergroup price negotiations
Backhaus, Klaus
;
Doorn, Jenny van
;
Wilken, Robert
- In:
Journal of business-to-business marketing
15
(
2008
)
4
,
pp. 365-396
Persistent link: https://www.econbiz.de/10003804722
Saved in:
8
Enabling individualized recommendations and dynamic pricing of value-added services through willingness-to-pay data
Backhaus, Klaus
;
Becker, Jörg
;
Beverungen, Daniel
; …
- In:
Electronic markets : the international journal on …
20
(
2010
)
2
,
pp. 131-146
Persistent link: https://www.econbiz.de/10003977233
Saved in:
9
Steering sales reps through cost information : an investigation into the the black box of cognitive references and negotiation behavior
Wilken, Robert
;
Cornelißen, Markus
;
Backhaus, Klaus
; …
- In:
International journal of research in marketing : IJRM ; …
27
(
2010
)
1
,
pp. 69-82
Persistent link: https://www.econbiz.de/10003960769
Saved in:
10
International project financing : example platinum toll highway
Backhaus, Klaus
;
Motullo, Marco
;
Werthschulte, Holger
- In:
Fallstudien zum Internationalen Management : Grundlagen …
,
(pp. 801-807)
.
2011
Persistent link: https://www.econbiz.de/10009310253
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