The impact of team characteristics on the course and outcome of intergroup price negotiations
Year of publication: |
2008
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Authors: | Backhaus, Klaus ; Doorn, Jenny van ; Wilken, Robert |
Published in: |
Journal of business-to-business marketing. - London [u.a.] : Routledge, Taylor and Francis Group, ISSN 1051-712X, ZDB-ID 1121779-0. - Vol. 15.2008, 4, p. 365-396
|
Subject: | Verhandlungen | Negotiations | Preismanagement | Pricing strategy | Soziale Gruppe | Social group | Arbeitsgruppe | Team | Entscheidung | Decision | Partielle kleinste Quadrate | Partial least squares | Kleinste-Quadrate-Methode | Least squares method | Theorie | Theory |
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