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Animals in advertising : love dogs? love the ad!

Lancendorfer, Karen M.; Atkin, JoAnn L.; Reece, Bonnie B. - In: Journal of business research : JBR 61 (2008) 5, pp. 384-391

Persistent link: https://www.econbiz.de/10003709296

Can you market god? : a case study of the "God Speaks" social marketing campaign

Lancendorfer, Karen M.; Reece, Bonnie B. - In: International journal of nonprofit and voluntary sector … 15 (2010) 4, pp. 324-338

Persistent link: https://www.econbiz.de/10009882349

Pet food panic : Procter and Gamble's use of crisis response advertising (CRA) in recall crises

Lancendorfer, Karen M. - In: Corporate reputation review : an international journal 17 (2014) 2, pp. 94-113

Persistent link: https://www.econbiz.de/10010383362

Consumer receptivity to green ads : a test of green claim types and the role of individual consumer characteristics for green ad response

Tucker, Elizabeth M.; Rifon, Nora J.; Lee, Eun Mi; … - In: Journal of advertising : official publication of the … 41 (2012) 4, pp. 9-23

Persistent link: https://www.econbiz.de/10009762958

Consumer receptivity to green ads : a test of green claim types and the role of individual consumer characteristics for green ad response

Tucker, Elizabeth M.; Rifon, Nora J.; Lee, Eun Mi; … - In: Green advertising and the reluctant consumer, (pp. 4-18). 2014

Persistent link: https://www.econbiz.de/10010399390

Antecedents of consumers’ reliance on online product reviews

Mumuni, Alhassan G.; Lancendorfer, Karen M.; … - In: Journal of Research in Interactive Marketing 13 (2019) 1, pp. 26-46

Purpose: This paper examines the role that attitudes toward online product reviews (OPRs), perceived credibility of OPRs and perceived benefit of OPRs play as antecedents of consumers’ reliance on OPRs in purchase decisions. A conceptual model of relationships investigated posits that...

Persistent link: https://www.econbiz.de/10012077009

Factors affecting consumers’ online product review use

O’Reilly, Kelley A.; MacMillan, Amy; Mumuni, Alhassan G. - In: Qualitative Market Research: An International Journal 21 (2018) 3, pp. 375-400

Purpose: The purpose of this study is to examine factors affecting the extent of consumers’ use of electronic word-of-mouth (eWOM), specifically online product reviews (OPRs), during their decision-making process. It also examines their motives for using OPRs. Design/methodology/approach: The...

Persistent link: https://www.econbiz.de/10012079120

Perceptual differences in corporate philanthropy motives : a South Korean study

Lee, Hanjoon; Lancendorfer, Karen M.; Reck, Robert - In: International journal of nonprofit & voluntary sector … 17 (2012) 1, pp. 33-47

Persistent link: https://www.econbiz.de/10009709036

Consumers as "integrators" of marketing communications : when "like" is as good as "buy"

O’Reilly, Kelley; Lancendorfer, Karen M. - In: International journal of e-business research : an … 9 (2013) 4, pp. 1-15

Persistent link: https://www.econbiz.de/10010354433

Extending our understanding of eWOM impact : the role of source credibility and message relevance

O'Reilly, Kelley; MacMillan, Amy; Mumuni, Alhassan G.; … - In: Journal of internet commerce 15 (2016) 2, pp. 77-96

Persistent link: https://www.econbiz.de/10011636443