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The SAGE handbook of advertising
Tellis, Gerard J. (contributor); Ambler, Tim (contributor) - 2007 - Online-Ausg.
Advertising is a field that has attracted a great deal of academic attention. This handbook is edited by two highly respected and trusted thinkers in the field and includes contributions from leading academics based in both the United Kingdom and the United States
Persistent link: https://www.econbiz.de/10013208127
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The Sage handbook of advertising
Tellis, Gerard J. (ed.); Ambler, Tim (ed.) - 2007
Persistent link: https://www.econbiz.de/10013547523
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Advertising : principles & practice
Moriarty, Sandra E.; Mitchell, Nancy; Wells, William - 2009 - 8. ed., Pearson internat. ed.
Persistent link: https://www.econbiz.de/10003685527
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Advertising planning : mathematical models in advertising media planning
Gensch, Dennis H. - 1973
Persistent link: https://www.econbiz.de/10000556405
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The Sage handbook of advertising
Tellis, Gerard J. (contributor) - 2007 - 1. publ.
Persistent link: https://www.econbiz.de/10004891546
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Business-to-Business Marketing Communications : Value and Efficiency Considerations in Recessionary Times
Rizomyliotis, Ioannis - 2017
comprehensive guide to assist practitioners in decision-making and a stimulating analysis of the B2B marketing communications …
Persistent link: https://www.econbiz.de/10012398361
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Advances in Advertising Research (Vol. 2) : Breaking New Ground in Theory and Practice
Okazaki, Shintaro - 2011
. The goal of this book is breaking new ground in both theory and practice. Each chapter tries to shed light on challenging …
Persistent link: https://www.econbiz.de/10014015382
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Journal of advertising research
Oxfordshire [u.a.] : WARC; [New York, NY] : Advertising …; … - Volume 33, issue 1 (January 1993) [?]-
Persistent link: https://www.econbiz.de/10001637225
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Journal of advertising research
New York, NY : Foundation - 1.1960/61; 2.1962 -
Persistent link: https://www.econbiz.de/10000356956
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Business-to-business marketing communication : value and efficiency considerations in recessionary times
Rizomyliotis, Ioannis; Konstantoulaki, Kleopatra; … - 2017
Persistent link: https://www.econbiz.de/10011663685