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Price versus nice? : how unfavorable price comparisons help retain customers

Trifts, Valerie; Huang, Lei; Häubl, Gerald - In: Journal of marketing theory and practice 21 (2013) 2, pp. 163-178

Persistent link: https://www.econbiz.de/10009777322

Personalized product presentation : the influence of electronic recommendation agents on consumer choice

Häubl, Gerald; Murray, Kyle B.; Trifts, Valerie - In: The power of one : gaining business value from …, (pp. 144-163). 2003

Persistent link: https://www.econbiz.de/10011588676

Price versus nice? : how unfavorable price comparisons help retain customers

Trifts, Valerie; Huang, Lei; Häubl, Gerald - In: Journal of marketing theory and practice 21 (2013) 2, pp. 163-178

Persistent link: https://www.econbiz.de/10010159946

Short sea shipping in North America : understanding the requirements of Atlantic Canadian shippers

Brooks, Mary R.; Trifts, Valerie - In: Maritime policy and management : MPM 35 (2008) 2, pp. 145-158

Persistent link: https://www.econbiz.de/10003737774

The role of brand personality in the formation of consumer affect and self-brand connection

McManus, Justin F.; Carvalho, Sergio W.; Trifts, Valerie - In: Journal of Product & Brand Management 31 (2021) 4, pp. 551-569

Purpose: This study aims to explore the role of brand personality traits in explaining how different levels of brand favorability evoke affect from and forge connections to consumers. Design/methodology/approach: The authors used a quantitative approach consisting of within-subjects (Study 1)...

Persistent link: https://www.econbiz.de/10012641097

Preferences for alternative short sea shipping opportunities

Puckett, Sean M.; Hensher, David A.; Brooks, Mary R.; … - In: Transportation research / E : an international journal 47 (2011) 2, pp. 182-189

Persistent link: https://www.econbiz.de/10008858075

Vygotskian business ethics : the influence of peers on moral reasoning in business ethics education

Ohreen, David; Sundararajan, Binod; Trifts, Valerie; … - In: Journal of management education : the official … 46 (2022) 1, pp. 70-105

Persistent link: https://www.econbiz.de/10012800274

Transgressing a group value in a transcultural experience : immigrants' affective response to perceived social identity threats

Carvalho, Sergio W.; Fazel, Hesham; Trifts, Valerie - In: Journal of business research : JBR 91 (2018), pp. 326-333

Persistent link: https://www.econbiz.de/10011903212

Enhancing digital entertainment through personalization : the evolving role of product placements

Trifts, Valerie; Aghakhani, Hamed - In: Journal of marketing communications 25 (2019) 6, pp. 607-625

Persistent link: https://www.econbiz.de/10012203341

Consumer self-construal and trust as determinants of the reactance to a recommender advice

Aljukhadar, Muhammad; Trifts, Valerie; Senecal, Sylvain - In: Psychology & marketing 34 (2017) 7, pp. 708-719

Persistent link: https://www.econbiz.de/10011738070