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Di Benedetto, C. Anthony
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NetLibrary, Inc
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American Management Association
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Edward Elgar Publishing
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Institut für Betriebswirtschaftslehre des Außenhandels <Wien>
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DePaul University / College of Commerce
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Erasmus Research Institute of Management
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Springer Fachmedien Wiesbaden
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Internationales Arbeitsamt
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Macquarie University / Department of Economics
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Journal of business research : JBR
324
Industrial marketing management : the international journal for industrial and high-tech firms
249
Journal of strategic marketing
194
European journal of marketing : EJM
129
Journal of marketing management : MM
122
Journal of the Academy of Marketing Science
115
The journal of business & industrial marketing
107
Journal of marketing communications
106
Journal of marketing
100
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88
Journal of retailing and consumer services
79
European Journal of Marketing
69
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
69
Marketing Intelligence & Planning
68
Management science : journal of the Institute for Operations Research and the Management Sciences
62
SpringerLink / Bücher
60
The journal of brand management : an international journal
60
Business horizons
48
Journal of advertising research
48
The marketing review
48
Asia Pacific journal of marketing and logistics
46
International marketing review
46
Journal of global marketing
43
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
43
International journal of technology marketing : IJTMkt
42
Springer eBook Collection
42
The journal of product & brand management
42
Journal of marketing research : JMR
41
Psychology & marketing
40
AMS review : official publication of the Academy of Marketing Science
38
Marketing letters : a journal of research in marketing
37
Cogent business & management
35
Harvard business review : HBR
35
Journal of business ethics : JOBE
35
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
35
Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
33
International journal of internet marketing and advertising : IJIMA
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European research studies
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Journal of retailing
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ECONIS (ZBW)
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EconStor
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1
Strategy, structure, and antitrust in the carbonated soft-drink industry
Muris, Timothy J.
;
Scheffman, David T.
;
Spiller, Pablo T.
-
1993
Persistent link: https://www.econbiz.de/10000869803
Saved in:
2
Coca-Cola India in 2004 : marketing strategy
In:
Case studies on MNCs in India
,
(pp. 271-295)
.
2007
Persistent link: https://www.econbiz.de/10003737807
Saved in:
3
SodaStream’s CEO on turning a banned Super Bowl ad into marketing gold
Birnbaum, Daniel
- In:
Harvard business review : HBR
92
(
2014
)
1/2
,
pp. 39-42
Persistent link: https://www.econbiz.de/10010235447
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4
Coca-Cola India in 2004 marketing strategy
In:
MNCs in India : issues and challenges
,
(pp. 116-143)
.
2006
Persistent link: https://www.econbiz.de/10003733194
Saved in:
5
Building brand equity between manufacturers and retailers
Tran, Quan
;
Cox, Carmen
- In:
Business-to-business brand management : theory, …
,
(pp. 115-194)
.
2009
Persistent link: https://www.econbiz.de/10008661021
Saved in:
6
Marketing practices of some selected soft drinks industries in Bangladesh
Khatun, Mosa Shely
- In:
Business and Economic Research : BER
12
(
2022
)
1
,
pp. 73-81
Persistent link: https://www.econbiz.de/10013473282
Saved in:
7
For God, country, and Coca-Cola : the unauthorized history of the great American soft drink and the company that makes it
Pendergrast, Mark
-
1993
Persistent link: https://www.econbiz.de/10000859798
Saved in:
8
Coca-Cola superstar
Steinbach Palazzini, Fiora
-
1989
Persistent link: https://www.econbiz.de/10000768386
Saved in:
9
Annual report / The Coca-Cola Company
The Coca-Cola Company
-
Atlanta, Ga.
;
anfangs: Wilmington, Del.
;
früher: New …
-
Nachgewiesen 1946 -
Persistent link: https://www.econbiz.de/10000549167
Saved in:
10
Coca-Cola
Gould, William
-
1995
Persistent link: https://www.econbiz.de/10000552194
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