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Flory, Marja; Iglesias, Oriol - In: Journal of Organizational Change Management 23 (2010) 2, pp. 113-119

Purpose – The purpose of this paper is to present and discuss a critical review of the role of rhetoric and narratives in management research and practice. Design/methodology/approach – Conceptual implications are drawn from the analysis and discussion of the papers of this special issue, as...

Persistent link: https://www.econbiz.de/10014891190

Internal Branding - In search of a new paradigm : Guest editorial

Schmidt, Holger L.; J. Ind, Nicholas; Iglesias, Oriol - In: Journal of Product & Brand Management 30 (2021) 6, pp. 781-787

Persistent link: https://www.econbiz.de/10012812620

Guest editorial: Once upon a time : the role of rhetoric and narratives in management research and practice

Flory, Marja; Iglesias, Oriol - In: Journal of organizational change management 23 (2010) 2, pp. 113-119

Persistent link: https://www.econbiz.de/10008647092

The role of corporate culture in relationship marketing

Iglesias, Oriol; Sauquet, Alfons; Montaña, Jordi - In: European journal of marketing : EJM 45 (2011) 4, pp. 631-650

Persistent link: https://www.econbiz.de/10009010605

Persuasive brand management : how managers can influence brand meaning when they are losing control over it

Iglesias, Oriol; Bonet, Eduard - In: Journal of organizational change management 25 (2012) 2, pp. 251-264

Persistent link: https://www.econbiz.de/10009547165

How to support consumer-brand relationships : the role of corporate culture and human resource policies and practices

Iglesias, Oriol; Saleem, Fathima Zahara - In: Marketing intelligence & planning 33 (2015) 2, pp. 216-234

Persistent link: https://www.econbiz.de/10011326044

Building brands together : emergence and outcomes of co-creation

Ind, Nicholas; Iglesias, Oriol; Schultz, Majken - In: California management review 55 (2012/13) 3, pp. 5-26

Persistent link: https://www.econbiz.de/10009771569

Does having an ethical brand matter? : the influence of consumer perceived ethicality on trust, affect and loyalty

Singh, Jatinder Jit; Iglesias, Oriol; Batista-Foguet, … - In: Journal of business ethics : JOBE 111 (2012) 4, pp. 541-549

Persistent link: https://www.econbiz.de/10009717385

The organic view of the brand : a brand value co-creation model

Iglesias, Oriol; Ind, Nicholas; Alfaro, Manuel - In: The journal of brand management : an international journal 20 (2012/13) 8, pp. 670-688

Persistent link: https://www.econbiz.de/10010197488

Brand desire : how to create consumer involvement and inspiration

Ind, Nicholas; Iglesias, Oriol - 2016

Persistent link: https://www.econbiz.de/10011536767

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