Building brands together : emergence and outcomes of co-creation
Year of publication: |
2013
|
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Authors: | Ind, Nicholas ; Iglesias, Oriol ; Schultz, Majken |
Published in: |
California management review. - Thousand Oaks, CA : Sage Publishing on behalf of The University of California Press, ISSN 0008-1256, ZDB-ID 222930-4. - Vol. 55.2012/13, 3, p. 5-26
|
Subject: | Kundenintegration | Customer integration | Markenführung | Brand management | Beziehungsmarketing | Relationship marketing | Innovationsmanagement | Innovation management |
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