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Do target and non-target ethni...
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Ethnische Gruppe
10,501
Ethnic group
10,065
Werbung
9,572
Advertising
9,126
Youth
8,059
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7,991
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1,261
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1,166
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1,149
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1,126
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1,120
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1,111
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1,104
Ethnische Diskriminierung
1,093
United Kingdom
1,091
Ethnic discrimination
1,078
Schätzung
1,047
Social Web
1,002
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1,000
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973
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Zimmermann, Klaus F.
169
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90
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80
Grossman, Michael
77
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76
Constant, Amelie
71
Kaiser, Harry M.
68
Epstein, Gil S.
67
Eisend, Martin
59
Fairlie, Robert W.
59
Kahanec, Martin
58
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55
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50
Tekin, Erdal
50
Taylor, Charles Raymond
48
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46
Sabia, Joseph J.
45
Salvanes, Kjell G.
42
Sutter, Matthias
41
Anderson, Simon P.
40
Baert, Stijn
40
Dave, Dhaval
40
Levine, Phillip B.
40
Borjas, George J.
39
Kaestner, Robert
39
Dens, Nathalie
38
Heckman, James J.
38
Saffer, Henry
38
Åslund, Olof
38
Markowitz, Sara
37
Patacchini, Eleonora
37
Chan, Kara
36
Cobb-Clark, Deborah A.
36
Gierl, Heribert
36
Septianto, Felix
36
Neumark, David
35
Nijkamp, Peter
34
Wilbur, Kenneth C.
34
Alesina, Alberto
33
Anderson, D. Mark
33
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Springer Fachmedien Wiesbaden
12
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eSocialSciences
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American Marketing Association
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European Centre for the Development of Vocational Training
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RWI - Leibniz-Institut für Wirtschaftsforschung
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Edward Elgar Publishing
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7
European Society for Opinion and Marketing Research
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7
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7
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7
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7
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7
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6
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6
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5
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5
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5
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5
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424
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408
Journal of advertising research
403
Journal of business research : JBR
351
Journal of advertising : official publication of the American Academy of Advertising
308
International journal of advertising : the quarterly review of marketing communications
276
IZA Discussion Papers
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International journal of advertising : the review of marketing communications
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Journal of marketing communications
239
Young consumers : insight and ideas for responsible marketers
210
Journal of advertising
180
Psychology & marketing
178
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151
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151
CESifo working papers
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Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
127
European journal of marketing : EJM
112
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99
Journal of promotion management : innovations in planning and applied research
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Management science : journal of the Institute for Operations Research and the Management Sciences
92
International journal of internet marketing and advertising : IJIMA
91
Economics of education review
90
Journal of health economics
90
Journal of marketing research : JMR
88
International journal of consumer studies
87
Journal of vocational behavior
87
World development : the multi-disciplinary international journal devoted to the study and promotion of world development
87
Health marketing quarterly
86
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
83
Applied economics
82
Economics letters
82
Discussion papers / CEPR
80
Journal of career development
80
Marketing letters : a journal of research in marketing
80
Journal of current issues and research in advertising : JCIRA
75
Journal of economic behavior & organization : JEBO
75
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ECONIS (ZBW)
31,278
USB Cologne (EcoSocSci)
1,241
EconStor
709
RePEc
194
ArchiDok
84
BASE
58
Other ZBW resources
29
USB Cologne (business full texts)
24
OLC EcoSci
17
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date (oldest first)
1
Can ethnically targeted
advertising
work for malay adolescents? : the moderating role of the strength of ethnic identity
Butt, Muhammad Mohsin
;
De Run, Ernest Cyril
- In:
Asian Academy of Management journal : AAMJ
17
(
2012
)
1
,
pp. 13-39
Persistent link: https://www.econbiz.de/10009676039
Saved in:
2
Advertising
targeting young children : an overview of 10 years of research : 2006-2016
De Jans, Steffi
;
Van de Sompel, Dieneke
;
Hudders, Liselot
; …
- In:
International journal of advertising : the review of …
38
(
2019
)
2
,
pp. 173-206
Persistent link: https://www.econbiz.de/10012200218
Saved in:
3
A content analysis of television food
advertising
to children : comparing low and general-nutrition food
Kim, Hyuksoo
;
Lee, Doohwang
;
Hong, Yangsun
;
Ahn, Jungsun
; …
- In:
International journal of consumer studies
40
(
2016
)
2
,
pp. 201-210
Persistent link: https://www.econbiz.de/10011488480
Saved in:
4
Effects of ethnic
advertising
on consumers of minority and majority groups : the moderating effect of humor
Rößner, Anna
;
Kämmerer, Maren
;
Eisend, Martin
- In:
International journal of advertising : the quarterly …
36
(
2017
)
1
,
pp. 190-205
Persistent link: https://www.econbiz.de/10011687912
Saved in:
5
Endorser ethnicity impact on
advertising
effectiveness : effects of the majority vs. minority status of the target audience
Sobh, Rana
;
Soltan, Khaled
- In:
Journal of marketing communications
24
(
2018
)
6
,
pp. 634-647
Persistent link: https://www.econbiz.de/10011914773
Saved in:
6
Ethnic media
advertising
effectiveness, influences and implications
Lau, Hei Tong
;
Lee, Richard
- In:
Australasian marketing journal
26
(
2018
)
3
,
pp. 216-220
Persistent link: https://www.econbiz.de/10011954216
Saved in:
7
Targeting without alienating : multicultural
advertising
and the subtleties of targeted
advertising
Johnson, Guillaume D.
;
Grier, Sonya A.
- In:
International journal of advertising : the quarterly …
30
(
2011
)
2
,
pp. 233-258
Persistent link: https://www.econbiz.de/10009154743
Saved in:
8
Impact of nature of advergames on brand recall and brand attitude among young Indian gamers : moderating roles of game-product congruence and persuasion knowledge
Vashisht, Devika
;
Sreejesh, S.
- In:
Young consumers : insight and ideas for responsible …
16
(
2015
)
4
,
pp. 454-467
Persistent link: https://www.econbiz.de/10011522157
Saved in:
9
Children and advergame : the role of presence, flow and persuasion knowledge
Soebandhi, Santirianingrum
;
Sri Hartini
;
Sri Gunawan
- In:
International journal of electronic business
14
(
2018
)
4
,
pp. 293-308
Persistent link: https://www.econbiz.de/10012040475
Saved in:
10
When a correction contradicts : countermessages may increase adolescents' ambivalence in response to drinking-related narratives
Russell, Cristel Antonia
;
Hamby, Anne M.
;
Russell, Dale W.
- In:
Journal of advertising : official publication of the …
47
(
2018
)
4
,
pp. 395-411
Persistent link: https://www.econbiz.de/10012004059
Saved in:
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