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Understanding multi-level institutional convergence effects on international market segments and global marketing strategty
Griffith, David A. - In: Journal of world business : JWB 45 (2010) 1, pp. 59-67
Persistent link: https://www.econbiz.de/10003926906
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Insights into gaining access to export financing : understanding export lenders’ ideal exporter profile
Griffith, David A. - In: Journal of world business : JWB 46 (2011) 1, pp. 84-92
Persistent link: https://www.econbiz.de/10008779692
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The role of communication competencies in international business relationship development
Griffith, David A. - 2008
Persistent link: https://www.econbiz.de/10003657634
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Reconsidering our focus on innovation : what are the effects of innovation on well-being?
Griffith, David A. - In: Italian journal of marketing : ITJM 2021 (2021) 3, pp. 159-163
Persistent link: https://www.econbiz.de/10012662238
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Reciprocity in relationship marketing : a cross-cultural examination of the effects of equivalence and immediacy on relationship quality and satisfaction with performance
Hoppner, Jessica J.; Griffith, David A.; White, Ryan C. - In: Journal of international marketing 23 (2015) 4, pp. 64-83
Persistent link: https://www.econbiz.de/10011414948
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New product creativity : understanding contract specificity in new product introductions
Dean, Tereza; Griffith, David A.; Calantone, Roger J. - In: Journal of marketing 80 (2016) 2, pp. 39-58
Persistent link: https://www.econbiz.de/10011458669
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The balancing of country-based interaction orientation and marketing strategy implementation adaptation/standardization for profit growth in multinational corporations
Lee, Hannah S.; Griffith, David A. - In: Journal of international marketing 27 (2019) 2, pp. 22-37
Persistent link: https://www.econbiz.de/10012060696
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Global product launch : a perspective on past, present and future research
Griffith, David A.; Yalcinkaya, Goksel - In: Handbook of research on new product development, (pp. 267-287). 2019
Persistent link: https://www.econbiz.de/10012125138
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Short- and long-term market returns of international codevelopment alliances of new products
Harmancioglu, Nukhet; Griffith, David A.; Yılmaz, Tuba - In: Journal of the Academy of Marketing Science 47 (2019) 5, pp. 939-959
Persistent link: https://www.econbiz.de/10012107383
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Cross-national collaboration of marketing personnel within a multinational : leveraging customer participation for new product advantage
Griffith, David A.; Lee, Hannah S. - In: Journal of international marketing 24 (2016) 4, pp. 1-19
Persistent link: https://www.econbiz.de/10011626803