Narrow search
Showing 1 - 10 of 10,372
Cover Image
IS THERE ANY DIFFERENCE BETWEEN THE ATTITUDE OF ROMANIAN TOURISTS AS COMPARED TO THE FOREIGN ONES?
KULCSÁR, Erika - In: Management and Marketing Journal VIII (2010) 2, pp. 317-322
attitude of Romanian tourists as compared to that of foreign tourists with respect to hotel room arrangement - in which they …
Persistent link: https://www.econbiz.de/10008763292
Cover Image
Xenocentrism and consumer buying behavior: A comparative analysis of Malaysian vs. Nigerian consumers
Venugopal, Vimala; Mata, Mário Nuno; Iloka, Chiemelie … - In: Journal of Risk and Financial Management 15 (2022) 2, pp. 1-13
with perceived product quality, purchase intention, and product attitude as the variables used to measure consumers' buying … (Malaysia = 46.7%, Nigeria = 35%), purchase intention (Malaysia = 46%, Nigeria = 47.3%), and product attitude (Malaysia = 39 …
Persistent link: https://www.econbiz.de/10013201362
Cover Image
Influence of a company's social initiatives on the consumer attitude towards it : results of experimental research
Pawlak, Marek; Zasuwa, Grzegorz - In: Contemporary economics 5 (2011) 2, pp. 80-89
the consumer attitude towards it. The afore-mentioned aim has been achieved by presenting the results of experimental … company does not lead to a more favourable consumer attitude towards it. The results obtained show that when undertaking a … social programme, which is not consistent with the company's actions to date, the attitude towards it can even become worse …
Persistent link: https://www.econbiz.de/10009244087
Cover Image
Online Product Opinions : Incidence, Evaluation and Evolution
Moe, Wendy W.; Schweidel, David A. - 2011
While recent research has demonstrated the impact of online product ratings and reviews on product sales, we still have a limited understanding of the individual’s decision to contribute these opinions. In this research, we empirically model the individual’s decision to provide a product...
Persistent link: https://www.econbiz.de/10014199741
Cover Image
Xenocentrism and consumer buying behavior : a comparative analysis of Malaysian vs. Nigerian consumers
Venugopal, Vimala; Mata, Mário Nuno; Iloka, Chiemelie … - In: Journal of risk and financial management : JRFM 15 (2022) 2, pp. 1-13
with perceived product quality, purchase intention, and product attitude as the variables used to measure consumers’ buying … (Malaysia = 46.7%, Nigeria = 35%), purchase intention (Malaysia = 46%, Nigeria = 47.3%), and product attitude (Malaysia = 39 …
Persistent link: https://www.econbiz.de/10012820842
Cover Image
Price Effects in Online Product Reviews : An Analytical Model and Empirical Analysis
Li, Xinxin; Hitt, Lorin M. - 2014
Consumer reviews may reflect not only perceived quality but also the difference between quality and price (perceived value). In markets where product prices change frequently, these price-influenced reviews may be biased as a signal of product quality when used by consumers possessing no...
Persistent link: https://www.econbiz.de/10014213970
Cover Image
The Emergence of Opinion Leaders in Social Networks
Mak, Vincent - 2012
A major challenge in many word-of-mouth marketing campaigns is the cost-effective identification of opinion leaders, consumers who exert disproportionate influence on the purchase decisions of other consumers. However, empirical studies agree on few consumer characteristics that are strong...
Persistent link: https://www.econbiz.de/10014047398
Cover Image
A Study of Parents’ Opinion about Effects of Social Networking Usage by School Children
Pragnesh; Baser, Narayan - 2019
Social networking has now become an integral part of lives of modern citizens of India. There will hardly be any one who is not aware about at least one social networking site or app, whether he uses that or not. This covers school students also. It has been common now for households to have a...
Persistent link: https://www.econbiz.de/10014102991
Cover Image
A Survey of Accounting Majors : Attitudes and Opinions
Giladi, Kreindy - 2013
A survey of 100 advanced accounting students was conducted to determine the opinions of accounting majors regarding such areas as why students choose accounting as a major, courses students felt were important and unimportant, and expectations regarding work and salary. The Key findings include:...
Persistent link: https://www.econbiz.de/10013074880
Cover Image
Usage intentions, attitudes, and behaviors towards energy-efficient applications during the COVID-19 pandemic
Pop, Rebeka-Anna; Dabija, Dan Cristian; Pelău, Corina; … - In: Journal of business economics and management 23 (2022) 3, pp. 668-689
(SmartPLS, version 3). The results indicate the impact of behavioral characteristics, namely, energy conservation attitude …
Persistent link: https://www.econbiz.de/10013259244