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Langner, Tobias; Brune, Philipp; Fischer, Alexander - In: Media and convergence management, (pp. 135-160). 2013

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Langner, Tobias; Fischer, Alexander; Brune, Philipp - In: The changing roles of advertising : [extended versions …, (pp. 19-27). 2013

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Langner, Tobias; Grahl, Daniel; Fischer, Alexander; … - In: Marketing letters : a journal of research in marketing 27 (2016) 1, pp. 15-26

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Bruns, Daniel; Langner, Tobias; Fischer, Alexander - In: Marketing : ZFP ; journal of research and management 39 (2017) 2, pp. 38-48

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Esch, Franz-Rudolf - In: Handbook on brand and experience management, (pp. 58-73). 2008

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Esch, Franz-Rudolf - In: New developments and approaches in consumer behavior …, (pp. 90-111). 1998

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Esch, Franz-Rudolf; Langner, Tobias; Braun, Ingolf A. - In: Fallstudien zum Internationalen Management : …, (pp. 463-478). 2008

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Esch, Franz-Rudolf; Roth, Simone - In: Advertising and communication : proceedings 4th …, (pp. 41-54). 2005

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Langner, Tobias; Esch, Franz-Rudolf; Rossiter, John R. - In: Advertising and communication : proceedings 4th …, (pp. 110-119). 2005

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