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Persistent link: https://www.econbiz.de/10009745718
E-commerce has grown tremendously over the past decade. This paper focuses on E-commerce adoption within the franchising sector. We formulate various hypotheses on the factors that influence the adoption of an E-commerce strategy by franchisors, namely the percentage of company-owned stores in...
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This paper focuses on the notion of corporate social responsibility (CSR) within the franchising sector. More specifically, a set of research hypotheses derived from Regulation Theory and Transaction Cost Analysis addresses the relationships first between the chain size and the extent of...
Persistent link: https://www.econbiz.de/10009650736
This paper deals with the performance of franchise chains related to their percentage of company-owned outlets (PCO). This research uses a Data Envelopment Analysis (DEA) to assess franchise chains’ efficiency, and a meta-frontier approach to analyze chains’ efficiency between and across...
Persistent link: https://www.econbiz.de/10009650737
In 2010 sponsored search advertisements generated over $12 billion in revenue for search engines in the US market and accounted for 46% of online advertising revenue. A substantial portion of this revenue was generated by the sale of search keywords using an auction mechanism. We analyze a...
Persistent link: https://www.econbiz.de/10009650738
As people are spending more time online, it is important to evaluate the impact of Internet use on individual well-being. Internet use yields direct utility and economic returns (e.g. better job, higher productivity) that may increase life satisfaction. But the Internet might also have...
Persistent link: https://www.econbiz.de/10009283640
This article aims to examine how the size of file-sharing communities affects their functioning and performance (i.e. their capacity to share content). Olson (1965) argued that small communities are more able to provide collective goods. Using an original database on BitTorrent file-sharing...
Persistent link: https://www.econbiz.de/10009283641
The aim of this paper is to understand the rationale of cooperation within online sharing communities. How can we explain the extent of cooperative interactions between anonymous distant Internet users ? We build a game theoretic framework to study the exchange of services within virtual...
Persistent link: https://www.econbiz.de/10005827419