Purpose – The purpose of this paper is to investigate the relationship among consumers’ corporate associations, consumer-corporate connection, and corporate brand loyalty, with a particular focus on the moderating role of national culture. Design/methodology/approach – The conceptual...

Purpose The purpose of this paper is to provide an understanding of the country-of-origin (COO) effect on overseas distributors’ behaviour in international marketing channels. Integrating the theory of planned behaviour (TPB) and the concepts of country-induced biases, the current study...

Covers -- Editorial boards -- Guest editorial -- Inconsistencies in the behavioural effects of consumer ethnocentrism -- The EU as superordinate brand origin: an entitativity perspective -- COO vs ROO: importance of the origin in customer preferences towards financial entities -- Country of...