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Beyond touchdowns, homeruns , and three-pointers : an exaination of fantasy sport participation motivation

Ruihley, Brody J.; Hardin, Robin L. - In: International journal of sport management and marketing … 10 (2011) 3/4, pp. 232-256

Persistent link: https://www.econbiz.de/10009869680

The use of sport celebrities in advertising : a replication and extension

Ruihley, Brody J.; Runyan, Rodney C.; Lear, Karen E. - In: Sport marketing quarterly : preferred journal of the … 19 (2010) 3, pp. 132-142

Persistent link: https://www.econbiz.de/10008667181

Understanding the league sport participation experience utilizing the critical incident technique

Ruihley, Brody J.; Greenwell, T. Christopher - In: Sport marketing quarterly : preferred journal of the … 21 (2012) 1, pp. 32-42

Persistent link: https://www.econbiz.de/10009531612

Impact of perceived on-field performance on sport celebrity source credibility

Koo, Gi-yong; Ruihley, Brody J.; Dittmore, Stephen W. - In: Sport marketing quarterly : preferred journal of the … 21 (2012) 3, pp. 147-158

Persistent link: https://www.econbiz.de/10009665738

Speak for yourself : analysing how US athletes used self-presentation on Twitter during the 2012 London Paralympic Games

Pate, Joshua R.; Hardin, Robin; Ruihley, Brody J. - In: International journal of sport management and marketing … 15 (2014) 3/4, pp. 141-162

Persistent link: https://www.econbiz.de/10011541875

As time goes by : deciphering the fantasy sport playing teenager

Ruihley, Brody J.; Billings, Andrew C.; Rae, Coral - In: Sport marketing quarterly : preferred journal of the … 23 (2014) 4, pp. 187-197

Persistent link: https://www.econbiz.de/10010475549

Sport and the pandemic : perspectives on Covid-19's impact on the sport industry

Pedersen, Paul M. (ed.); Ruihley, Brody J. (ed.); Li, Bo (ed.) - 2021

Overview of perspectives on a global pandemic's impact on the sport industry / Paul M. Pedersen, Brody J. Ruihley and Bo Li -- Part 1. Managerial reflections -- Part 2. Marketing and communication perspectives -- Part 3. Governance during the pandemic -- Part 4. Spectatorial and participatory...

Persistent link: https://www.econbiz.de/10013182579

The fantasy sport industry : games within games

Billings, Andrew C.; Ruihley, Brody J. - 2014

Persistent link: https://www.econbiz.de/10010192687

Theory of planned behavior and women in senior-level athletic administration

Veraldo, Cynthia Miller; Ruihley, Brody J. - In: Sport, Business and Management: An International Journal 7 (2017) 1, pp. 21-37

Purpose Women continue to be underrepresented in the athletic director (AD) position across all divisions of the National Collegiate Athletic Association in the USA (Acosta and Carpenter, 2014). The purpose of this paper is to investigate the role of personal aspirations in pursing the AD...

Persistent link: https://www.econbiz.de/10015006941