Impact of perceived on-field performance on sport celebrity source credibility
Year of publication: |
2012
|
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Authors: | Koo, Gi-yong ; Ruihley, Brody J. ; Dittmore, Stephen W. |
Published in: |
Sport marketing quarterly : preferred journal of the Sport Marketing Association. - Morgantown, W Va. : Fitness Information Technology Inc., ISSN 1061-6934, ZDB-ID 1180282-0. - Vol. 21.2012, 3, p. 147-158
|
Subject: | Profisport | Professional sports | Sportler | Athletes | Werbung | Advertising | Glaubwürdigkeit | Credibility |
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