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Behavioral Targeting : ein eff...
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No vehicle means no aid : a paradigm change for the humanitarian logistics business model
Hirschinger, Micha
;
Moser, Roger
;
Hartmann, Evi
; …
- In:
Essays on supply chain management in emerging markets
,
(pp. 43-64)
.
2016
Persistent link: https://www.econbiz.de/10011391622
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2
Understanding on-the-go consumption : identifying and quantifying its determinants
Benoit, Sabine
;
Schäfers, Tobias
;
Heider, Raphael
- In:
Journal of retailing and consumer services
31
(
2016
),
pp. 32-42
Persistent link: https://www.econbiz.de/10011528499
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3
How the burdens of ownership promote consumer usage of access-based services
Schäfers, Tobias
;
Lawson, Stephanie J.
;
Kukar-Kinney, …
- In:
Marketing letters : a journal of research in marketing
27
(
2016
)
3
,
pp. 569-577
Persistent link: https://www.econbiz.de/10011537282
Saved in:
4
No vehicle means no aid : a paradigm change for the humanitarian logistics business model
Hirschinger, Micha
;
Moser, Roger
;
Schäfers, Tobias
; …
- In:
Thunderbird international business review
58
(
2016
)
5
,
pp. 373-384
Persistent link: https://www.econbiz.de/10011566186
Saved in:
5
Moving the needle : publishing academic-practitioner research in Industrial Marketing Management
Borgh, Michel van der
;
Schäfers, Tobias
;
Lindgreen, Adam
; …
- In:
Industrial marketing management : the international …
103
(
2022
),
pp. A1-A6
Persistent link: https://www.econbiz.de/10013255660
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6
On-demand features : consumer reactions to tangibility and pricing structure
Schäfers, Tobias
;
Leban, Marina
;
Vogt, Florian
- In:
Journal of business research : JBR
139
(
2022
),
pp. 751-761
Persistent link: https://www.econbiz.de/10013194463
Saved in:
7
More of the same? : effects of volume and variety of social media brand engagement behavior
Schäfers, Tobias
;
Falk, Tomas
;
Kumar, Ashish
; …
- In:
Journal of business research : JBR
135
(
2021
),
pp. 282-294
Persistent link: https://www.econbiz.de/10012647870
Saved in:
8
Construal level effects in sponsorship-linked marketing : informativeness and timing of announcements
Cobbs, Joe
;
Schäfers, Tobias
;
Groza, Mark D.
- In:
Journal of marketing theory and practice : JMTP
28
(
2020
)
4
,
pp. 357-372
Persistent link: https://www.econbiz.de/10012483473
Saved in:
9
Outcome-based contracting from the customers' perspective : a means-end chain analytical exploration
Schäfers, Tobias
;
Ruffer, Stefan
;
Böhm, Eva
- In:
Industrial marketing management : the international …
93
(
2021
),
pp. 466-481
Persistent link: https://www.econbiz.de/10012501919
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10
Making money with paid content: empirical investigations on consumers’ reactions to free-to-fee switches and preview characteristics
Cziehso, Gerrit P.
-
2017
Persistent link: https://www.econbiz.de/10012239920
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