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Global sales training : in search of antecedent, mediating and consequence variables

Attia, Ashraf M.; Honeycutt, Earl D.; Jantan, M. Asri - In: Industrial marketing management : the international … 37 (2008) 2, pp. 181-190

Persistent link: https://www.econbiz.de/10003701497

Addressing service challenges to improve sales training

Honeycutt, Earl D.; Hodge, Sharon K.; Attia, Ashraf M. - In: Services marketing quarterly 36 (2015) 4, pp. 352-367

Persistent link: https://www.econbiz.de/10011398049

Evaluating sales training effectiveness at the reaction and learning levels

Attia, Ashraf M.; Honeycutt, Earl D.; Fakhr, Rana; … - In: Services marketing quarterly 42 (2021) 1/2, pp. 124-139

Persistent link: https://www.econbiz.de/10012607288

Measuring sales training effectiveness at the behavior and results levels using self‐ and supervisor evaluations

Attia, Ashraf M.; Honeycutt, Earl D. - In: Marketing Intelligence & Planning 30 (2012) 3, pp. 324-338

Purpose – The purpose of this article is to improve the sales training process by gaining a deeper understanding of the first two levels – reaction and learning. Design/methodology/approach – A total of 79 sales supervisors of a US firm operating in Egypt participated in the study. They...

Persistent link: https://www.econbiz.de/10014946303

Sales training : comparing multinational and domestic companies

Attia, Ashraf M.; Jantan, M. Asri; Atteya, Nermine; … - In: Marketing intelligence & planning 32 (2014) 1, pp. 124-138

Persistent link: https://www.econbiz.de/10010252830

Commentary : the impact of social networking tools on political change in Egypt's "Revolution 2.0"

Attia, Ashraf M.; Aziz, Nergis; Friedman, Barry; … - In: Electronic commerce research and applications 10 (2011) 1/6, pp. 369-374

Persistent link: https://www.econbiz.de/10009565066

Social media marketing and behavioural change : a showcase from Tunisia's Jasmine Revolution

Attia, Ashraf M.; Fakhr, Rana A.; Shalaby, Mostafa; … - In: International journal of islamic marketing and branding 3 (2018) 4, pp. 324-340

Persistent link: https://www.econbiz.de/10012051029

Sustainability marketing initiatives during the Syrian conflict : the role of international development projects

Attia, Ashraf M.; Shalaby, Mostafa; Fakhr, Rana A.; … - In: International journal of islamic marketing and branding 4 (2019) 3/4, pp. 296-313

Persistent link: https://www.econbiz.de/10012257426

Social media marketing, Turkish behaviour and the 2016 military coup attempt

Attia, Ashraf M.; Fakhr, Rana A. - In: International journal of islamic marketing and branding 4 (2019) 1, pp. 76-93

Persistent link: https://www.econbiz.de/10012117718

Commentary : the impact of social networking tools on political change in Egypt's "Revolution 2.0"

Attia, Ashraf M.; Aziz, Nergis; Friedman, Barry; … - In: Electronic commerce research and applications 10 (2011) 1/6, pp. 369-374

Persistent link: https://www.econbiz.de/10010005954