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Qualitative research : good decision making through understanding people, cultures and markets

Keegan, Sheila - 2009

Persistent link: https://www.econbiz.de/10003836184

"Emergent inquiry" : a practitioner's reflections on the development of qualitative research

Keegan, Sheila - In: Qualitative market research : an international journal 12 (2009) 2, pp. 234-248

Persistent link: https://www.econbiz.de/10003843738

Qualitative research : good decision making through understanding people cultures and markets

Keegan, Sheila - 2009

Persistent link: https://www.econbiz.de/10004392575

Digital technologies are re-shaping our brains : what are the implications for society and the research industry?

Keegan, Sheila - In: Qualitative market research : an international journal 15 (2012) 3, pp. 328-346

Persistent link: https://www.econbiz.de/10010003218

"Emergent inquiry" : a practitioner's reflections on the development of qualitative research

Keegan, Sheila - In: Qualitative market research : an international journal 12 (2009) 2, pp. 234-248

Persistent link: https://www.econbiz.de/10009853826

Re-defining qualitative research within a business context : 'emergent inquiry', integrating research and business strategy

Keegan, Sheila - 2008

Persistent link: https://www.econbiz.de/10008687662

Bridging the practitioner-academic divide

Keegan, Sheila; Tinsan, Julie; Nancarrow, Clive - In: Qualitative market research : an international journal 11 (2008) 1, pp. 107-112

Persistent link: https://www.econbiz.de/10003698919

Bridging the practitioner-academic divide

Keegan, Sheila; Tinsan, Julie; Nancarrow, Clive - In: Qualitative market research : an international journal 11 (2008) 1, pp. 107-112

Persistent link: https://www.econbiz.de/10009853802

Bridging the practitioner‐academic divide

Keegan, Sheila; Tinsan, Julie; Nancarrow, Clive - In: Qualitative Market Research: An International Journal 11 (2008) 1, pp. 107-112

Purpose – The aim of this paper is to explore the benefits of a symbiotic relationship between academic and practitioner qualitative research communities and consider ways of nurturing such a relationship. Design/methodology/approach – The IPA twinning case study is used as a possible model...

Persistent link: https://www.econbiz.de/10014987182

“Emergent inquiry”

Keegan, Sheila - In: Qualitative Market Research: An International Journal 12 (2009) 2, pp. 234-248

Purpose – The purpose of this paper is to address the emerging way in which qualitative research is now carried out within the commercial world, the influences of shifting paradigms and the importance of theoretical understanding for current practice. Design/methodology/approach – The...

Persistent link: https://www.econbiz.de/10014987219