Narrow search
Showing 1 - 10 of 93
Cover Image
Development and validation of a cross-nationally stable scale of consumer animosity
Hoffmann, Stefan; Mai, Robert; Smirnova, Maria - In: Journal of marketing theory and practice 19 (2011) 2, pp. 235-251
Persistent link: https://www.econbiz.de/10008989384
Cover Image
Do culture-dependent response styles distort substantial relationships?
Hoffmann, Stefan; Mai, Robert; Cristescu, Anamaria - In: International business review : the official journal of … 22 (2013) 5, pp. 814-827
Persistent link: https://www.econbiz.de/10009771716
Cover Image
Accents in business communication : an integrative model and propositions for future researchh
Mai, Robert; Hoffmann, Stefan - In: Journal of consumer psychology : JCP : the official … 24 (2014) 1, pp. 137-158
Persistent link: https://www.econbiz.de/10010359864
Cover Image
Carrotmob : a win-win-win approach to creating benefits for consumers, business and society at large
Hutter, Katharina; Hoffmann, Stefan; Mai, Robert - In: Business & society 55 (2016) 7, pp. 1059-1077
Persistent link: https://www.econbiz.de/10011560702
Cover Image
The shifting range of optimal web site complexity
Mai, Robert; Hoffmann, Stefan; Schwarz, Uta; Niemand, Thomas - In: Journal of interactive marketing : a quarterly … 28 (2014) 2, pp. 101-116
Persistent link: https://www.econbiz.de/10010399460
Cover Image
Special issue: health marketing
Hoffmann, Stefan (ed.); Mai, Robert (ed.); Schwarz, Uta (ed.) - 2013
Persistent link: https://www.econbiz.de/10011448352
Cover Image
Marketing for a healthier world : emerging topics in health marketing
Hoffmann, Stefan; Mai, Robert; Schwarz, Uta - In: International journal of marketing : IJM ; formerly Der … 52 (2013) 1, pp. 3-4
Persistent link: https://www.econbiz.de/10011448570
Cover Image
How to combat the unhealthy : tasty intuition ; the influencing role of health consciousness
Mai, Robert; Hoffmann, Stefan - In: Journal of public policy & marketing : JPP & M ; an … 34 (2015) 1, pp. 63-83
Persistent link: https://www.econbiz.de/10011293436
Cover Image
Too cold to be skeptical : how ambient temperature moderates the effects of csr communication
Lasarov, Wassili; Mai, Robert; Krause, Jan S.; Schmidt, … - In: Ecological economics : the transdisciplinary journal of … 183 (2021), pp. 1-10
Persistent link: https://www.econbiz.de/10012888329
Cover Image
When drivers become inhibitors of organic consumption : the need for a multistage view
Mai, Robert; Hoffmann, Stefan; Balderjahn, Ingo - In: Journal of the Academy of Marketing Science 49 (2021) 6, pp. 1151-1174
Persistent link: https://www.econbiz.de/10012659707