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Purpose: In current retailing, digitalization provides new value creation mechanisms that increase competition and offer customers myriad options to fulfil their needs. Increasing complexities in the retail field has instigated restructuring, pressuring traditional retailers to reconsider their...
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Part 1.Navigating the New Retail Landscape --1.The new landscape for customer engagement --2.The transformational role of technology --3.The changing physical landscape of retailing --4.The emergence of new business models --5.The changing retail cost model --6.Bringing order to the new world...
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