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Scale and scope effects on advertising agency costs

Silk, Alvin J.; Berndt, Ernst R. - 1990

Persistent link: https://www.econbiz.de/10000800329

Behavioral and management science in marketing

Davis, Harry L. (ed.); Silk, Alvin J. (contributor) - 1978

Persistent link: https://www.econbiz.de/10000049840

The internalization of advertising services : an inter-industry analysis

Horsky, Sharon (contributor); Michael, Steven C. (contributor) - 2008

Persistent link: https://www.econbiz.de/10003732787

Concentration levels in the US advertising and marketing services industry : myth vs. reality

Silk, Alvin J. (contributor); King, Charles (contributor) - 2008

Persistent link: https://www.econbiz.de/10003783559

Cost economies in the global advertising and marketing services business

Silk, Alvin J.; Berndt, Ernst R. - In: The global market : developing a strategy to manage …, (pp. 217-257). 2004

Persistent link: https://www.econbiz.de/10002120167

What is marketing?

Silk, Alvin J. (contributor) - 2006

Persistent link: https://www.econbiz.de/10003339746

Holding company cost economies in the global advertising and marketing services business

Silk, Alvin J.; Berndt, Ernst R. - In: Review of marketing science 2 (2004) 5, pp. 1-48

Persistent link: https://www.econbiz.de/10003888162

Strategic marketing

Kotler, Philip - 2012

Persistent link: https://www.econbiz.de/10009503400

Build it, buy it or both? : rethinking the sourcing of advertising services

Silk, Alvin J.; Stiglin, Marta M. - 2015

This paper provides an update on the current state of in-house agencies. Whereas traditional consideration of internalizing advertising services was framed as a binary choice of build or buy, today's advertisers frequently pursue hybrid policies of build and buy to procure the customized bundle...

Persistent link: https://www.econbiz.de/10011305238

How concentrated is the US advertising and marketing services industry? : myth versus reality

Silk, Alvin J.; King, Charles - In: Journal of current issues and research in advertising : … 34 (2013) 1, pp. 166-193

Persistent link: https://www.econbiz.de/10009770248