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A critical analysis of the concept of marketing strategies for small and mid-sized companies

Marek, Prymon - In: Economics, management and financial markets 9 (2014) 4, pp. 255-261

Persistent link: https://www.econbiz.de/10011544452

Macrantha Sealant : a positioning strategy

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Creating a successful marketing strategy for your small new business

Stasch, Stanley F. - 2010

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Strategic marketing as the key concept of success of small firms competing in the open industries

Lahti, Arto - 1986

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Study of operating and marketing strategy factors in the formulation of strategies of small manufacturers

Keyvani, Seyed Mohammad Abdollahi - 2011

The main purpose of this research is to measure the relative importance of a selected number of primary operating and marketing factors which may be involved in the formulation of strategies of small manufacturers. One hundred manufacturing owner-managers in Iran were investigated. The marketing...

Persistent link: https://www.econbiz.de/10009509815

Effects of size, market and strategic orientation on innovation in non-high-tech manufacturing SMEs

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The impacts internet implementation strategy on marketing competency of Thai SMEs

Chaveerug, Aukkaradej; Khunthong, Sommai - In: Journal of international business and economics : JIBE 11 (2011) 1, pp. 49-58

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Exploratory research on the organizational learning in small enterprises and implications for the economic higher education

Bălan, Carmen; Ioniţă, Daniela - In: Amfiteatru economic : an economic and business research … 13 (2011) 30, pp. 464-481

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The role of real options thinking in achieving sustainable competitive advantage for SMEs

Jahanshahi, Asghar Afshar; Nawaser, Khaled; Eizi, Nadia; … - In: Global business and organizational excellence : a … 35 (2015/16) 1, pp. 35-44

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