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Are consumers really bewildered by overchoice? : an experimental approach to the tyranny of "too much"
Beneke, Justin - In: Journal of food products marketing 21 (2015) 1, pp. 90-101
Persistent link: https://www.econbiz.de/10011432106
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The role of store brand spillover in a retailer’s category management strategy
Alan, Yasin; Kurtuluş, Mümin; Wang, Chunlin - In: Manufacturing & service operations management : M & SOM 21 (2019) 3, pp. 620-635
Persistent link: https://www.econbiz.de/10012102852
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Consumers' perceptions of the assortment offered in a grocery category : the impact of item reduction
Broniarczyk, Susan M.; Hoyer, Wayne D.; McAlister, Leigh - 1997
Persistent link: https://www.econbiz.de/10000988107
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The perils of category management : the effect of product assortment on multicategory purchase incidence
Hong, Sungtak; Misra, Kanishka; Vilcassim, Naufel - In: Journal of marketing 80 (2016) 5, pp. 34-52
Persistent link: https://www.econbiz.de/10011591173
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The impact of upfront payments on assortment decisions in retailing
Baake, Pio; Schlippenbach, Vanessa von - In: Review of industrial organization : RIO 44 (2014) 1, pp. 95-111
Persistent link: https://www.econbiz.de/10010338753
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Why is assortment planning so difficult for retailers? : a framework and research agenda
Mantrala, Murali K.; Levy, Michael; Kahn, Barbara E.; … - In: Journal of retailing 85 (2009) 1, pp. 71-83
Persistent link: https://www.econbiz.de/10003834510
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What constitues a "good assortment"? : a scale for measuring consumers' perceptions of an assortment offered in a grocery category
Bauer, Johannes C.; Kotouc, Alexander Johannes; … - In: Journal of retailing and consumer services 19 (2012) 1, pp. 11-26
Persistent link: https://www.econbiz.de/10009507911
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Explaining customers' switching patterns to brand delisting
Wiebach, Nicole; Hildebrandt, Lutz - In: Journal of retailing and consumer services 19 (2012) 1, pp. 1-10
Persistent link: https://www.econbiz.de/10009507915
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Reducing assortments without losing business : key lessons for retailers and manufacturers
Sloot, Laurens M.; Verhoef, Peter C. - In: GfK marketing intelligence review : Marketingforschung … 3 (2011) 2, pp. 26-33
Persistent link: https://www.econbiz.de/10009419844
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When more is less and less is more : the psychology of managing product assortments
Chernev, Alexander - In: GfK marketing intelligence review : Marketingforschung … 3 (2011) 1, pp. 8-15
Persistent link: https://www.econbiz.de/10009007737