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A backward glance of who and w...
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Consumer behaviour
47
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Ford, John B.
79
Polonsky, Michael J.
55
Magnini, Vincent P.
51
West, Douglas S.
36
West, Douglas C.
29
LaTour, Michael S.
25
Eckert, Andrew
16
Merchant, Altaf
13
Karande, Kiran
9
LaTour, Kathryn A.
9
Honeycutt, Earl D.
7
Lindsey, Robin
7
Ibrahim, Essam
6
Robertson, Nichola
6
Crotts, John C.
5
Gupta, Samir
5
Krishen, Anjala S.
5
MacQuilken, Lisa
5
Vocino, Andrea
5
Ferdous, Ahmed Shahriar
4
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4
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4
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4
Prendergast, Gerard P.
4
Uysal, Muzaffer
4
VonHohenbalken, Balder
4
West, Douglas
4
Zehrer, Anita
4
Jain, Varsha
3
Kim, Seontaik
3
Montecchi, Matteo
3
Plangger, Kirk
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Sargeant, Adrian
3
Singal, Manisha
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Journal of advertising research
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9
International journal of contemporary hospitality management
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Asia Pacific journal of marketing and logistics
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Australasian marketing journal
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International journal of the economics of business
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Marketing intelligence & planning
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Organizations and markets in emerging economies
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Research paper / University of Alberta, Department of Economics
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The antitrust bulletin : the journal of American and foreign antitrust and trade regulation
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ECONIS (ZBW)
246
OLC EcoSci
10
USB Cologne (EcoSocSci)
5
Other ZBW resources
3
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1
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1
A backward glance of who and what marketing scholars have been researching, 1977-2002
Ford, John B.
;
West, Douglas C.
;
Magnini, Vincent P.
; …
-
2010
Persistent link: https://www.econbiz.de/10008907432
Saved in:
2
Strategic marketing : creating competitive advantage
West, Douglas S.
-
2015
-
3. Aufl.
Persistent link: https://www.econbiz.de/10013480584
Saved in:
3
Should cookie monster adopt a healthy lifestyle or continue to indulge? : insights into brand icons
Merchant, Altaf
;
LaTour, Kathryn A.
;
Ford, John B.
; …
- In:
Psychology & marketing
35
(
2018
)
1
,
pp. 64-78
Persistent link: https://www.econbiz.de/10011970169
Saved in:
4
A prescriptive essay concerning sex role portrayals in international advertising contexts
Ford, John B.
;
LaTour, Michael S.
;
Clarke, Irvine
- In:
American business review
22
(
2004
)
1
,
pp. 42-55
Persistent link: https://www.econbiz.de/10001968954
Saved in:
5
The naked truth : revealing the affinity for graphic sexual appeals in advertising
Reichert, Tom
;
LaTour, Michael S.
;
Ford, John B.
- In:
Journal of advertising research
51
(
2011
)
2
,
pp. 436-448
Persistent link: https://www.econbiz.de/10009269499
Saved in:
6
How strong is the pull of the past? : measuring personal nostalgia evoked by advertising
Merchant, Altaf
;
LaTour, Kathryn A.
;
Ford, John B.
; …
- In:
Journal of advertising research
53
(
2013
)
2
,
pp. 150-165
Persistent link: https://www.econbiz.de/10009778472
Saved in:
7
A prescriptive essay concerning sex role portrayals in international advertising contexts
Ford, John B.
;
LaTour, Michael S.
;
Clarke, Irvine
- In:
American business review
22
(
2004
)
1
,
pp. 42-55
Persistent link: https://www.econbiz.de/10009081827
Saved in:
8
How corporate culture drive advertising and promotion budgets : best practices combine heuristics and algorithmic tools
West, Douglas C.
;
Ford, John B.
;
Farris, Paul W.
- In:
Journal of advertising research
54
(
2014
)
2
,
pp. 149-162
Persistent link: https://www.econbiz.de/10010383787
Saved in:
9
Strategic marketing : creating competitive advantage
West, Douglas C.
;
Ford, John B.
;
Ibrahim, Essam
-
2006
-
1. publ.
Persistent link: https://www.econbiz.de/10003263483
Saved in:
10
Methodological approaches to cross-cultural/national research in advertising : a review of scholarship published between 1995 and 2022
Ford, John B.
;
West, Douglas C.
;
Koorank Beheshti, …
- In:
Journal of business research : JBR
167
(
2023
),
pp. 1-9
Persistent link: https://www.econbiz.de/10014383081
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