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A mixed-methods approach for d...
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A mixed-methods approach for designing market-driven packaging
Metcalf, Lynn
;
Hess, Jeffrey S.
;
Danes, Jeffrey E.
; …
- In:
Qualitative market research : an international journal
15
(
2012
)
3
,
pp. 268-289
Persistent link: https://www.econbiz.de/10009573216
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2
On the validity of measuring brand images by rating concepts and free associations
Danes, Jeffrey E.
;
Hess, Jeffrey S.
;
Story, John W.
; …
- In:
The journal of brand management : an international journal
19
(
2011/12
)
4
,
pp. 289-303
Persistent link: https://www.econbiz.de/10009428110
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3
Brand image associations for large virtual groups
Danes, Jeffrey E.
;
Hess, Jeffrey S.
;
Story, John W.
; …
- In:
Qualitative market research : an international journal
13
(
2010
)
3
,
pp. 309-323
Persistent link: https://www.econbiz.de/10008901315
Saved in:
4
Brand image associations for large virtual groups
Danes, Jeffrey E.
;
Hess, Jeffrey S.
;
Story, John W.
; …
- In:
Qualitative market research : an international journal
13
(
2010
)
3
,
pp. 309-323
Persistent link: https://www.econbiz.de/10009853857
Saved in:
5
Keeping humans in the loop : pooling knowledge through artificial swarm intelligence to improve business decision making
Metcalf, Lynn
;
Askay, David A.
;
Rosenberg, Louis B.
- In:
California management review
61
(
2019
)
4
,
pp. 84-109
Persistent link: https://www.econbiz.de/10012175539
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6
Integrating sustainability into the marketing curriculum : learning activities that facilitate sustainable marketing practices
Borin, Norm
;
Metcalf, Lynn
- In:
Journal of marketing education : JME
32
(
2010
)
2
,
pp. 140-154
Persistent link: https://www.econbiz.de/10003997705
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7
Mexico and the United States : common border, common negotiating orientations
Metcalf, Lynn
;
Bird, Allan
;
Dewar, Dídimo
- In:
Thunderbird international business review
50
(
2008
)
1
,
pp. 25-43
Persistent link: https://www.econbiz.de/10003617507
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8
Seeing what others miss : a study of women entrepreneurs in high-growth startups
Neill, Stern
;
Metcalf, Lynn
;
York, Jonathan L.
- In:
Entrepreneurship research journal : ERJ
5
(
2015
)
4
,
pp. 293-322
Persistent link: https://www.econbiz.de/10011342660
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9
Expected product price as a function of factors of price sensitivity
Danes, Jeffrey E.
;
Lindsey-Mullikin, Joan
- In:
The journal of product & brand management
21
(
2012
)
4
,
pp. 293-300
Persistent link: https://www.econbiz.de/10009625101
Saved in:
10
Customer development, innovation, and decision-making biases in the lean startup
York, Jonathan L.
;
Danes, Jeffrey E.
- In:
Journal of small business strategy
24
(
2014
)
2
,
pp. 21-39
Persistent link: https://www.econbiz.de/10010404526
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