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Six p's of youth social media from a young consumer's perspective

Hongjun, Wang - In: Young consumers : insight and ideas for responsible … 13 (2012) 3, pp. 303-317

Persistent link: https://www.econbiz.de/10009657991

An approach to multiple attribute decision making based on the induced Choquet integral with fuzzy number intuitionistic fuzzy information

Wei, Guiwu; Lin, Rui; Zhao, Xiaofei; Wang, Hongjun - In: Journal of business economics and management 15 (2014) 2, pp. 277-298

Persistent link: https://www.econbiz.de/10010375862

Choquet integrals of weighted triangular fuzzy linguistic information and their applications to multiple attribute decision making

Lin, Rui; Wei, Guiwu; Wang, Hongjun; Zhao, Xiaofei - In: Journal of business economics and management 15 (2014) 5, pp. 795-809

Persistent link: https://www.econbiz.de/10010483709

Contests : from a young consumer's perspective

Hongjun, Wang - In: Young consumers : insight and ideas for responsible … 11 (2010) 3, pp. 239-243

Persistent link: https://www.econbiz.de/10008667644

Six P's of youth social media from a young consumer's perspective

Wang, Hongjun - In: Young Consumers 13 (2012) 3, pp. 303-317

Purpose – The purpose of this paper is to provide marketing professionals and researchers with an overview and understanding of core components that make up the current social media environment from a young consumer's perspective to enable successful communication, outreach and engagement...

Persistent link: https://www.econbiz.de/10015044312