Purpose: Recently, a growing need for harmony has been observed worldwide. Harmony is a universal value in both Western and Asian countries. This paper aims to study how the concept of harmony is reflected in the innovation of European multinational grocery retailers and how harmony-related...

Jelen kutatás arra a kérdésre keresi a választ, hogy a társadalmi vállalkozók kapcsolati beágyazottsága hogyan járul hozzá a vállalkozás társadalmi hatásának kiterjesztéséhez. A kutatási kérdés megválaszolásához esettanulmány-módszert alkalmaztak a szerzők olyan...

Social enterprises have both economic and social motivations. This hybridity also determines their business model: these companies survive economically in a sometimes very competitive market by fulfilling their main objectives to achieve their social mission. In Hungary, the number of social...

Consumers use increasingly Near Field Communication mobile payment to buy products and services. However, the adoption of NFC mobile payment varies by individual attributes of consumers. This paper aims to study the generational differences in mobile payment acceptance based on the theory of...