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Consumer behaviour
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Pham, Michel Tuan
34
Pham, Michel T.
32
Avnet, Tamar
10
Stephen, Andrew T.
8
Faraji-Rad, Ali
5
Lee, Leonard
5
Melumad, Shiri
5
Oh, Travis Tae
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3
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Hung, Iris W.
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Aydinli, Aylin
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Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
7
Journal of consumer research : JCR ; an interdisciplinary bimonthly
6
Columbia Business School Research Paper
4
Journal of consumer research : JCR ; an interdisciplinary journal
3
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
2
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2
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ECONIS (ZBW)
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1
The evaluation of sponsorship effectiveness : a model and some methodological considerations
Pham, Michel T.
- In:
Gestion 2000
7
(
1991
)
4
,
pp. 47-65
Persistent link: https://www.econbiz.de/10001112835
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2
On consumption happiness : a research dialogue
Pham, Michel T.
- In:
Journal of consumer psychology : JCP : the official …
25
(
2015
)
1
,
pp. 150-151
Persistent link: https://www.econbiz.de/10010485539
Saved in:
3
The lexicon and grammar of affect as information in consumer decision making : the GAIM
Pham, Michel T.
- In:
Social psychology of consumer behavior
,
(pp. 167-200)
.
2009
Persistent link: https://www.econbiz.de/10003812944
Saved in:
4
Editorial note: Introduction to research dialogue on evolutionary psychology and consumer behavior
Pham, Michel T.
- In:
Journal of consumer psychology : JCP : the official …
23
(
2013
)
3
,
pp. 349-350
Persistent link: https://www.econbiz.de/10009779762
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5
Editorial: The seven sins of consumer psychology
Pham, Michel T.
- In:
Journal of consumer psychology : JCP : the official …
23
(
2013
)
4
,
pp. 411-423
Persistent link: https://www.econbiz.de/10010210197
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6
Are scientific practices improving in consumer research? : a glass half-full and half-empty
Pham, Michel T.
- In:
Marketing letters : a journal of research in marketing
34
(
2023
)
3
,
pp. 375-382
Persistent link: https://www.econbiz.de/10014334012
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7
The forgotten working-class consumer
Pham, Michel T.
- In:
Journal of consumer psychology : JCP : the official …
26
(
2016
)
4
,
pp. 566-567
Persistent link: https://www.econbiz.de/10011598071
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8
Validating a dial-turning instrument for real-time measurement of affective and evaluative responses to advertising
Pham, Michel T.
;
Hughes, G. D.
;
Cohen, Joel B.
-
1993
Persistent link: https://www.econbiz.de/10000876068
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9
Is it OK to dichotomize? : a research dialogue
Pham, Michel T.
- In:
Journal of consumer psychology : JCP : the official …
25
(
2015
)
4
,
pp. 650-651
Persistent link: https://www.econbiz.de/10011411589
Saved in:
10
Consumers’ trust in feelings as information
Avnet, Tamar
;
Pham, Michel T.
;
Stephen, Andrew T.
- In:
Journal of consumer research : JCR ; an …
39
(
2012/13
)
4
,
pp. 720-735
Persistent link: https://www.econbiz.de/10009686808
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