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Marinova, Svetla Trifonova
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Larimo, Jorma
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(1995). - 168 S. : graph. Darst.
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ECONIS (ZBW)
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Other ZBW resources
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USB Cologne (EcoSocSci)
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EconStor
5
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Consumer attitudes toward advertising in Bulgaria and Romania
Marinov, Marin A.
;
Petrovici, Dan A.
;
Marinova, Svetla …
- In:
Journal of euromarketing
17
(
2007/08
)
2
,
pp. 81-93
Persistent link: https://www.econbiz.de/10003755633
Saved in:
2
International business
Czinkota, Michael R.
;
Ronkainen, Ilkka A.
;
Moffett, …
-
2009
-
European ed.
Persistent link: https://www.econbiz.de/10003743754
Saved in:
3
Evolution of firm- and country-specific advantages and disadvantages in the process of Chinese firm internationalization
Marinova, Svetla Trifonova
;
Child, John
;
Marinov, Marin A.
- In:
Dynamics of globalization : location-specific …
,
(pp. 235-269)
.
2011
Persistent link: https://www.econbiz.de/10009160410
Saved in:
4
Internationalization of emerging economies and firms
Marinov, Marin A.
;
Marinova, Svetla Trifonova
- In:
Internationalization of emerging economies and firms
,
(pp. 1-14)
.
2012
Persistent link: https://www.econbiz.de/10009523401
Saved in:
5
New challengers in a global game : reflections on the internationalization of emerging economies and firms
Marinova, Svetla Trifonova
;
Marinov, Marin A.
- In:
Internationalization of emerging economies and firms
,
(pp. 367-380)
.
2012
Persistent link: https://www.econbiz.de/10009524178
Saved in:
6
Impact of customer relationships on brand equity in Chinese retail banking
Marinova, Svetla Trifonova
;
Cui, Jinhuan
;
Shiu, Eric
; …
- In:
Journal of euromarketing
21
(
2012
)
1
,
pp. 37-52
Persistent link: https://www.econbiz.de/10009672991
Saved in:
7
The global crisis and the world : the cases of emerging and developed economies
Marinov, Marin A.
;
Marinova, Svetla Trifonova
- In:
Emerging economies and firms in the global crisis
,
(pp. 1-13)
.
2013
Persistent link: https://www.econbiz.de/10009678741
Saved in:
8
Institutional field for outward foreign direct investment : a theoretical extension?
Marinova, Svetla Trifonova
;
Child, John
;
Marinov, Marin A.
- In:
Institutional theory in international business and …
,
(pp. 233-261)
.
2012
Persistent link: https://www.econbiz.de/10009567542
Saved in:
9
The brewing industry in CEE : growth and development
Larimo, Jorma
;
Marinov, Marin A.
;
Marinova, Svetla Trifonova
- In:
The changing nature of doing business in transition …
,
(pp. 87-103)
.
2011
Persistent link: https://www.econbiz.de/10009385035
Saved in:
10
International business and emerging economies
Marinov, Marin A.
;
Marinova, Svetla Trifonova
- In:
Impacts of emerging economies and firms on …
,
(pp. 1-12)
.
2012
Persistent link: https://www.econbiz.de/10009681636
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