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How should consumers' willingness to pay be measured? : an empirical comparison of state-of-the-art approaches
Miller, Klaus Matthias; Hofstetter, Reto; Krohmer, Harley; … - In: Journal of marketing research : JMR 48 (2011) 1, pp. 172-184
Persistent link: https://www.econbiz.de/10008858627
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Estimation of willingness-to-pay : theory, measurement, application
Breidert, Christoph - 2006 - 1. Aufl.
Klappentext: With the Price Estimation scene (PE scene) Christoph Breidert introduces a new method to estimate willingness-to-pay. It works as an additional interview scene appended to conjoint analysis and offers the respondents a dynamically generated sequence of product choices with assigned...
Persistent link: https://www.econbiz.de/10003301735
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Estimation of Willingness-to-Pay : Theory, Measurement, Application
Breidert, Christoph (contributor) - 2006
Persistent link: https://www.econbiz.de/10013520797
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Vickrey vs. ebay : why second-price sealed-bid auctions lead to more realistic price-demand functions
Barrot, Christian; Albers, Sönke; Skiera, Bernd; … - In: International journal of electronic commerce : IJEC 14 (2009/10) 4, pp. 7-38
Persistent link: https://www.econbiz.de/10008903704
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A comparison of importance weights and willingness-to-pay measures derived from choice-based conjoint, constant sum scales and best-worst scaling
Louviere, Jordan J.; Islam, Towhidul - In: Journal of business research : JBR 61 (2008) 9, pp. 903-911
Persistent link: https://www.econbiz.de/10003730779
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Measuring consumer preferences using conjoint poker
Toubia, Olivier; Jong, Martijn G. de; Stieger, Daniel; … - In: Marketing science : the marketing journal of the … 31 (2012) 1, pp. 138-156
Persistent link: https://www.econbiz.de/10009511624
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Essays on the effects of partitioned pricing strategies and branding decisions on consumer behavior
Rühle, Alexander - 2012
Persistent link: https://www.econbiz.de/10009736442
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Willingness to pay : measurement and managerial implications
Jedidi, Kamel; Jagpal, Sharan - In: Handbook of pricing research in marketing, (pp. 37-60). 2009
Persistent link: https://www.econbiz.de/10003819663
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Measuring willingness to pay : a comparative method of valuation
He, Sharlene; Anderson, Eric T.; Rucker, Derek D. - In: Journal of marketing 88 (2024) 3, pp. 50-68
Persistent link: https://www.econbiz.de/10014582917
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Pricing with samples
Allouah, Amine; Bahamou, Achraf; Besbes, Omar - In: Operations research 70 (2022) 2, pp. 1088-1104
Persistent link: https://www.econbiz.de/10013365842