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International journal of sport finance
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ECONIS (ZBW)
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Survey-based targeting fine-tunes television media planning : a case for accuracy and cost efficiency
Smith, J. Alexander
;
Boyle, Brett
;
Cannon, Hugh M.
- In:
Journal of advertising research
50
(
2010
)
4
,
pp. 428-439
Persistent link: https://www.econbiz.de/10008857202
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2
Capitalizing on faith : a cross-cultural examination of consumer responses to the use of religious symbols in advertising
Kalliny, Morris
;
Ghanem, Salma
;
Shaner, Matthew
;
Boyle, …
- In:
Journal of global marketing
33
(
2020
)
3
,
pp. 158-176
Persistent link: https://www.econbiz.de/10012260089
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3
Secondary market behavior during college football's postseason : evidence from the 2014 Rose Bowl and BCS Championship Game
Rishe, Patrick
;
Reese, Jason
;
Boyle, Brett
- In:
International journal of sport finance
10
(
2015
)
4
,
pp. 357-374
Persistent link: https://www.econbiz.de/10011415208
Saved in:
4
Does a manufacturer matter in co-branding? : the influence of a manufacturer brand on sport team licensed apparel
Kwon, Harry H.
;
Kim, Hongbum
;
Mondello, Michael
- In:
Sport marketing quarterly : preferred journal of the …
17
(
2008
)
3
,
pp. 163-172
Persistent link: https://www.econbiz.de/10003763543
Saved in:
5
The role of managers in team performance
Berri, David J.
;
Leeds, Michael A.
;
Leeds, Eva Marikova
; …
- In:
International journal of sport finance
4
(
2009
)
2
,
pp. 75-93
Persistent link: https://www.econbiz.de/10003857007
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6
A tale of three cities : intra-game ratings in winning, losing, and neutral markets
Xu, Jie
;
Sung, Hojun
;
Tainsky, Scott
;
Mondello, Michael
- In:
International journal of sport finance
10
(
2015
)
2
,
pp. 122-137
Persistent link: https://www.econbiz.de/10011284950
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7
Social effectiveness and sport personnel : the impact of athlete political skill and influence tactics on sport organisation CSR reputation and consumer advocacy intentions
Magnusen, Marshall J.
;
Hong, Sungil
;
Mondello, Michael
- In:
International journal of sport management and marketing …
10
(
2011
)
1/2
,
pp. 61-82
Persistent link: https://www.econbiz.de/10009407935
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8
An examination of the effects of the recent economic crisis on Major League Baseball attendance demand
Hong, Sungil
;
Mondello, Michael
;
Coates, Dennis
- In:
International journal of sport finance
8
(
2013
)
2
,
pp. 140-156
Persistent link: https://www.econbiz.de/10009761209
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9
Civic paternalism in political policymaking : the public justification for no-vote stadium subsidies
Kellison, Timothy B.
;
Mondello, Michael
- In:
Journal of sport management : the official journal of …
28
(
2014
)
2
,
pp. 162-175
Persistent link: https://www.econbiz.de/10010371643
Saved in:
10
A heterogeneous analysis of secondary market transactions for college football bowl games
Rishe, Patrick
;
Sanders, David
;
Reese, Jason
;
Mondello, …
- In:
Sport marketing quarterly : preferred journal of the …
25
(
2016
)
2
,
pp. 115-127
Persistent link: https://www.econbiz.de/10011517918
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