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1
How do price perceptions of different brand types affect shopping value and store loyalty?
Diallo, Mbaye Fall
;
Coutelle-Brillet, Patricia
; …
- In:
Psychology & marketing
32
(
2015
)
12
,
pp. 1133-1147
Persistent link: https://www.econbiz.de/10011411890
Saved in:
2
Advertising at the point of purchase
1957
Persistent link: https://www.econbiz.de/10000674862
Saved in:
3
Better marketing at the point of purchase
Quelch, John A.
;
Cannon-Bonventre, Kristina
- In:
Harvard business review on retailing and merchandising
,
(pp. 19-38)
.
2008
Persistent link: https://www.econbiz.de/10003778424
Saved in:
4
Rocket science retailing is almost here : are you ready?
Fisher, Marshall L.
;
Raman, Ananth
;
McClelland, Anna Sheen
- In:
Harvard business review on retailing and merchandising
,
(pp. 39-63)
.
2008
Persistent link: https://www.econbiz.de/10003778428
Saved in:
5
Cigarette pack and advertising displays at point of purchase : community demand for restrictions
Hickling, Jacqueline A.
;
Miller, Caroline L.
- In:
International journal of consumer studies
32
(
2008
)
6
,
pp. 574-578
Persistent link: https://www.econbiz.de/10003781867
Saved in:
6
Instant sales
Sugars, Bradley J.
-
2006
Persistent link: https://www.econbiz.de/10003313544
Saved in:
7
Does in-store marketing work? : effects of the number and position of shelf facings on brand attention and evaluation at the point of purchase
Chandon, Pierre
;
Hutchinson, J. W.
;
Bradlow, Eric T.
; …
- In:
Journal of marketing
73
(
2009
)
6
,
pp. 1-17
Persistent link: https://www.econbiz.de/10003901067
Saved in:
8
Long term effects of price promotions : modelling dynamic price campaign elasticity and recording the empirical data obtained
Olbrich, Rainer
;
Battenfeld, Dirk
;
Grünblatt, Martin
- In:
Yearbook of marketing and consumer research
4
(
2006
),
pp. 30-49
Persistent link: https://www.econbiz.de/10003404837
Saved in:
9
Does in-store marketing work? : Effects of the number and position of shelf facings on attention and evaluation at the point of purchase
Chandon, Pierre
;
Hutchinson, J. W.
;
Bradlow, Eric
; …
-
2008
Persistent link: https://www.econbiz.de/10003909342
Saved in:
10
Does in-store marketing work? : effects of the number and position of shelf facings on brand attention and evaluation at the point of purchase
Chandon, Pierre
;
Hutchinson, J. W.
;
Bradlow, Eric
; …
-
2009
-
Rev. vers.
Persistent link: https://www.econbiz.de/10003912905
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