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How do price perceptions of different brand types affect shopping value and store loyalty?
Diallo, Mbaye Fall; Coutelle-Brillet, Patricia; … - In: Psychology & marketing 32 (2015) 12, pp. 1133-1147
Persistent link: https://www.econbiz.de/10011411890
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Advertising at the point of purchase
1957
Persistent link: https://www.econbiz.de/10000674862
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Better marketing at the point of purchase
Quelch, John A.; Cannon-Bonventre, Kristina - In: Harvard business review on retailing and merchandising, (pp. 19-38). 2008
Persistent link: https://www.econbiz.de/10003778424
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Rocket science retailing is almost here : are you ready?
Fisher, Marshall L.; Raman, Ananth; McClelland, Anna Sheen - In: Harvard business review on retailing and merchandising, (pp. 39-63). 2008
Persistent link: https://www.econbiz.de/10003778428
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Cigarette pack and advertising displays at point of purchase : community demand for restrictions
Hickling, Jacqueline A.; Miller, Caroline L. - In: International journal of consumer studies 32 (2008) 6, pp. 574-578
Persistent link: https://www.econbiz.de/10003781867
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Instant sales
Sugars, Bradley J. - 2006
Persistent link: https://www.econbiz.de/10003313544
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Does in-store marketing work? : effects of the number and position of shelf facings on brand attention and evaluation at the point of purchase
Chandon, Pierre; Hutchinson, J. W.; Bradlow, Eric T.; … - In: Journal of marketing 73 (2009) 6, pp. 1-17
Persistent link: https://www.econbiz.de/10003901067
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Long term effects of price promotions : modelling dynamic price campaign elasticity and recording the empirical data obtained
Olbrich, Rainer; Battenfeld, Dirk; Grünblatt, Martin - In: Yearbook of marketing and consumer research 4 (2006), pp. 30-49
Persistent link: https://www.econbiz.de/10003404837
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Does in-store marketing work? : Effects of the number and position of shelf facings on attention and evaluation at the point of purchase
Chandon, Pierre; Hutchinson, J. W.; Bradlow, Eric; … - 2008
Persistent link: https://www.econbiz.de/10003909342
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Does in-store marketing work? : effects of the number and position of shelf facings on brand attention and evaluation at the point of purchase
Chandon, Pierre; Hutchinson, J. W.; Bradlow, Eric; … - 2009 - Rev. vers.
Persistent link: https://www.econbiz.de/10003912905