This paper investigates the effects of trademarks on the market value of firms. The results show that trademarks have a positive effect on firm value. Next, the firms' market values are regressed on indicators of trademark value such as trademark seniorities, the number of oppositions filed, and...

Firms increasingly rely upon trademarks, but research exploiting trademark data is still rather limited and scattered across research domains. Yet, there is an emerging understanding that trademark data can be used to capture several elements of how, when and to what extent firms bring (new)...

This study explains the positive branding effects and the trademark-related risks of the New Generic Top-Level Domain (NGTLD) program. It can be shown that Associative Network Memory Theory explains why the connection of the brand with a suitable generic NGTLD can increase brand awareness....

Firms often register trademarks as they launch new products or services. We find that the number of new trademark registrations positively predicts firm profitability, stock returns, and underreaction by analysts in their earnings forecasts. Using the Federal Trademark Dilution Act (FTDA) as an...

The development of Global Internet shopping has opened up exciting opportunities for finding new and efficient way of doing businesses. Although the advance in information infrastructure makes connectivity possible to reach almost anywhere in the world, it does not necessarily ensure a...

Prior to decisions by the Supreme Court of the United States in eBay, Inc. v. MercExchange, L.L.C. and Winter v. NRDC, appellate courts routinely affirmed the exercise of discretion by district courts to grant injunctive relief in trademark cases. Indeed, if trademark owners made out a prima...

The consequences of trademark infringements can be severe, ranging from customer confusion to undesirable associations, from mark erosion to loss of revenues and complex litigations. Further, infringement can pose significant public health and safety, and cybersecurity risks, as these...

A key precept of brand extension theory is that brand extension, as opposed to new brand, reduces the risk of new product trial in experience goods categories. In this paper we argue that this property has specific testable implications for the dynamics of sales. In particular, in the movie...

This paper demonstrates that radical regulatory changes can be tantamount to technological revolutions by studying Indian pharmaceutical firms. It shows that radical regulatory changes such as the Indian Patent Act of 1970, the New Industrial Policy of 1991 and the signing of TRIPS (Trade...