corporate strategic direction. The process of doing so frequently leads not only to a clearer articulation of strategy but also …The thought process that this paper describes originated in the author's time as a corporate public relations … consultant. All too often chief executives complain that their business strategy is misunderstood by the financial markets …

Provides a framework for analysing and accomplishing programme objectives, both in the public and private sectors. The … for accomplishing programme objectives. The framework consists of seven critical components: evaluating the business of … appropriate techniques to accomplish the objectives; and finally evaluating the outcome. To demonstrate the application, two cases …

structure and therefore determines the organization′s goals which in turn form the basis of strategy formulation. While the … balance may be achieved between progress and conservation, together with its implications on strategy formulation.  …