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Ingredient branding and feedback effects : the impact of product outcomes, initial parent brand strength asymmetry, and parent brand role
Radighieri, Jeffrey P.; Mariadoss, Babu John; … - In: Marketing letters : a journal of research in marketing 25 (2014) 2, pp. 123-138
Persistent link: https://www.econbiz.de/10010367219
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Towards the formation of consensus in the domain of co-branding : current findings and future priorities
Besharat, Ali; Langan, Ryan - In: The journal of brand management : an international journal 21 (2014) 2, pp. 112-132
Persistent link: https://www.econbiz.de/10010252620
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A typology of brand alliances and consumer awareness of brand alliance integration
Newmeyer, Casey E.; Venkatesh, R.; Ruth, Julie A.; … - In: Marketing letters : a journal of research in marketing 29 (2018) 3, pp. 275-289
Persistent link: https://www.econbiz.de/10011930003
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Consumer financial anxiety : US regional financial service firms' trust building response to the financial crisis
Johnson, Devon S.; Peterson, Mark - In: The international journal of bank marketing : IJBM 32 (2014) 6, pp. 515-533
Persistent link: https://www.econbiz.de/10010415393
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"Our" brand's failure leads to "their" product derogation
Chae, Boyoun; Dahl, Darren W.; Zhu, Rui Juliet - In: Journal of consumer psychology : JCP : the official … 27 (2017) 4, pp. 466-472
Persistent link: https://www.econbiz.de/10011789702
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Explaining consumer-brand forgiveness through the lens of narcissism
Siamagka, Nikoletta-Theofania - In: Marketing intelligence & planning 41 (2023) 3, pp. 360-374
Persistent link: https://www.econbiz.de/10014313015
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I am ashamed of my brand-self! : consumer-brand identification as a moderator of emotional reactions following symbol-laden brand failures
Weitzl, Wolfgang; Hutzinger, Clemens; Wagner, Udo - In: The journal of product & brand management 33 (2024) 1, pp. 1-13
Persistent link: https://www.econbiz.de/10014485583
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Consumer financial anxiety
S. Johnson, Devon; Peterson, Mark - In: International Journal of Bank Marketing 32 (2014) 6, pp. 515-533
Purpose – The purpose of this paper is to examine how small and medium-sized, regional financial service firms reacted to the financial crisis by helping their customers cope with their heightened state financial anxiety during the Economic Crisis of 2008. It also examines the variety of...
Persistent link: https://www.econbiz.de/10014760934
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International expansion of brands by realization of co-branding strategy
Grębosz, Magdalena; Otto, Jacek - In: Journal of economics & management 14 (2013), pp. 77-87
Persistent link: https://www.econbiz.de/10010339301
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Cobranding arrangements and partner selection : a conceptual framework and managerial guidelines
Newmeyer, Casey E.; Venkatesh, R.; Chatterjee, Rabikar - In: Journal of the Academy of Marketing Science 42 (2014) 2, pp. 103-118
Persistent link: https://www.econbiz.de/10010345201