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Social contagion effects in experiential information exhange on bulleting board systems
Huang, Lei - In: Journal of marketing management : MM 26 (2010) 3/4, pp. 197-212
Persistent link: https://www.econbiz.de/10003984924
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Social contagion effects in experiential information exchange on bulleting board systems
Huang, Lei - In: New Developments in Online Marketing, (pp. 17-32). 2014
Persistent link: https://www.econbiz.de/10010354596
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Birds of a feather : a normative model of assessing consumers' statisfaction in a generalized expectation-disconfirmation paradigm
Huang, Lei - In: Journal of marketing analytics : JMA 5 (2017) 1, pp. 5-13
Persistent link: https://www.econbiz.de/10011748004
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A moderation of business misdeeds on corporate remedy strategies
Huang, Lei - In: Journal of marketing analytics : JMA 11 (2023) 1, pp. 21-31
Persistent link: https://www.econbiz.de/10014250025
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First choice? : last resort? ; social risks and gift card selection
Austin, Caroline Graham; Huang, Lei - In: Journal of marketing theory and practice 20 (2012) 3, pp. 293-305
Persistent link: https://www.econbiz.de/10009619153
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The impact of package color and the nutrition content labels on the perception of fod healthiness and purchase intention
Huang, Lei; Lu, Ji - In: Journal of food products marketing 22 (2016) 2, pp. 191-218
Persistent link: https://www.econbiz.de/10011561174
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Exploring the effectiveness of seller reputation mechanism using online sales data
Wang, Ying; Huang, Lei; Guo, Yi - In: Journal of electronic commerce in organizations : the … 12 (2014) 2, pp. 46-58
Persistent link: https://www.econbiz.de/10010404467
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A declarative approach for modeling logistics service processes
Wang, Ying; Huang, Lei; Guo, Yi - 2013
Persistent link: https://www.econbiz.de/10010188718
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Research on a combined port cargo-throughput-forecast model
Zhang, Chi; Huang, Lei; Zhao, Zhichao - 2013
Persistent link: https://www.econbiz.de/10010188735
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Study of architecture of railway freight station information system based on the Internet of things
Sun, Zhiheng; Huang, Lei; Chen, Linan - 2013
Persistent link: https://www.econbiz.de/10010189563