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Optimistic bias, advertising skepticism, and consumer intentions for seeking information about the health risks of prescription medicine
Park, Jin Seong; Ahn, Ho-Young Anthony; Haley, Eric John - In: Health marketing quarterly 34 (2017) 2, pp. 81-96
Persistent link: https://www.econbiz.de/10011706876
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The social reality of depression : DTC advertising of antidepressants and perceptions of the prevalence and lifetime risk of depression
Park, Jin Seong; Grow, Jean M. - In: Journal of business ethics : JOBE 79 (2008) 4, pp. 379-393
Persistent link: https://www.econbiz.de/10003717540
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Symptom information in direct-to-consumer antidepressant advertising and college students' perception of the lifetime risk of depression
Park, Jin Seong; Grow, Jean M. - In: Journal of medical marketing : device, diagnostic and … 10 (2010) 2, pp. 123-133
Persistent link: https://www.econbiz.de/10003979221
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Message framing and the effectiveness of DTC advertising : the moderating role of subjective product knowledge
Kim, Kenneth A.; Park, Jin Seong - In: Journal of medical marketing : device, diagnostic and … 10 (2010) 2, pp. 165-176
Persistent link: https://www.econbiz.de/10003979270
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How do consumers in the Web 2.0 era get information? : social media users’ use of and reliance on traditional media
Cheong, Hyukjun; Park, Jin Seong - In: Journal of marketing analytics : JMA 3 (2015) 3, pp. 135-146
Persistent link: https://www.econbiz.de/10011416882
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Tapping into Simmons OneView : a method for deconstructing aggregate data for advertising research
Park, Jin Seong; Hoy, Mariea Grubbs - In: Journal of current issues and research in advertising : … 36 (2015) 2, pp. 195-211
Persistent link: https://www.econbiz.de/10011304679
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But it's doctor recommended and I read the fine print : antecedents to drug companies' perceived credibility
Park, Jin Seong; Hoy, Mariea Grubbs - In: Health marketing quarterly 30 (2013) 1, pp. 63-79
Persistent link: https://www.econbiz.de/10009745219
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Direct-to-consumer (DTC) antidepressant advertising and consumer misperceptions about the chemical imbalance theory of depression : the moderating role of skepticism
Park, Jin Seong; Ahn, Ho-young - In: Health marketing quarterly 30 (2013) 4, pp. 362-378
Persistent link: https://www.econbiz.de/10010244729
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When numbers count : framing, subjective numeracy, and the effects of message quantification in direct-to-consumer prescription drug advertisements
Ju, Ilwoo; Park, Jin Seong - In: Journal of promotion management : JPM 19 (2013) 4, pp. 488-506
Persistent link: https://www.econbiz.de/10010198644
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Segmenting green consumers in the United States : implications for green marketing
Park, Jin Seong; Lee, Jinhee - In: Journal of promotion management : JPM 20 (2014) 5, pp. 571-589
Persistent link: https://www.econbiz.de/10010467267