//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~language:"eng"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Measuring the long-term effect...
Similar by subject
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
Konsumentenverhalten
73,033
Consumer behaviour
73,023
Beziehungsmarketing
8,304
Relationship marketing
8,304
Theorie
7,812
Theory
7,799
Brand management
7,287
Markenführung
7,287
Werbewirkung
6,881
Advertising effects
6,838
Markenimage
6,538
Brand image
6,535
Customer satisfaction
5,282
Kundenzufriedenheit
5,280
Online retailing
5,266
Online-Handel
5,265
Online-Marketing
5,208
Internet marketing
5,198
USA
5,094
United States
4,992
Social Web
4,682
Social web
4,682
Werbung
4,470
Advertising
4,460
Dienstleistungsqualität
4,192
Service quality
4,191
Brand
4,114
Markenartikel
4,081
Einzelhandel
3,874
Retail trade
3,858
Experiment
3,356
Electronic Commerce
3,317
E-commerce
3,287
Emotion
3,159
Viral marketing
2,748
Virales Marketing
2,748
Private consumption
2,704
Privater Konsum
2,704
Preismanagement
2,625
Pricing strategy
2,625
more ...
less ...
Online availability
All
Undetermined
28,821
Free
18,578
Type of publication
All
Article
55,666
Book / Working Paper
23,250
Journal
98
Other
1
Type of publication (narrower categories)
All
Article in journal
51,302
Aufsatz in Zeitschrift
51,302
Graue Literatur
6,844
Non-commercial literature
6,844
Working Paper
6,013
Arbeitspapier
5,966
Aufsatz im Buch
4,273
Book section
4,273
Hochschulschrift
1,174
Collection of articles of several authors
910
Sammelwerk
910
Thesis
721
Aufsatzsammlung
550
Conference paper
522
Konferenzbeitrag
522
Collection of articles written by one author
328
Sammlung
328
Case study
283
Fallstudie
283
Konferenzschrift
242
Reprint
189
Lehrbuch
140
Amtsdruckschrift
134
Government document
134
Textbook
126
Conference proceedings
103
Bibliografie enthalten
83
Bibliography included
83
Dissertation u.a. Prüfungsschriften
60
Systematic review
58
Übersichtsarbeit
58
Ratgeber
42
Bibliografie
40
Handbook
37
Handbuch
37
Guidebook
36
Glossar enthalten
35
Glossary included
35
Forschungsbericht
28
Rezension
26
more ...
less ...
Language
All
English
German
7,092
Undetermined
399
French
352
Polish
115
Spanish
90
Italian
76
Swedish
37
Russian
35
Danish
28
Dutch
24
Norwegian
22
Portuguese
21
Finnish
14
Hungarian
14
Slovak
10
Czech
6
Croatian
6
Romanian
4
Bulgarian
3
Slovenian
3
Arabic
2
Multiple languages
2
Serbian
2
Chinese
2
Bosnian
1
Lithuanian
1
Macedonian
1
Malay (macrolanguage)
1
Turkish
1
more ...
less ...
Author
All
Belk, Russell W.
115
Han, Heesup
115
Mattila, Anna S.
98
Pelsmacker, Patrick de
92
Grunert, Klaus G.
91
Phau, Ian
91
Lusk, Jayson L.
85
Usman, Osly
76
Sheth, Jagdish N.
75
Dwivedi, Yogesh Kumar
70
Foxall, Gordon R.
70
Grewal, Dhruv
70
Khare, Arpita
70
Septianto, Felix
70
Wansink, Brian
69
Bagozzi, Richard P.
68
Loureiro, Sandra Maria Correia
67
Nayga, Rodolfo M.
66
Agarwal, Sumit
63
Chintagunta, Pradeep K.
63
Jang, Soocheong
61
Stavins, Joanna
61
Paul, Justin
60
Verhoef, Peter C.
59
Eisend, Martin
58
Laroche, Michel
58
Ko, Eunju
56
Janssen, Maarten C. W.
55
Warlop, Luk
52
Krishna, Aradhna
51
Thøgersen, John
51
Rajagopal
50
Dens, Nathalie
49
Hollebeek, Linda D.
49
Kim, Jungkeun
49
Rock, Bram de
49
Woodside, Arch G.
48
Bruwer, Johan
47
Cherchye, Laurens
47
Gierl, Heribert
47
more ...
less ...
Institution
All
National Bureau of Economic Research
541
OECD
45
American Marketing Association
35
IGI Global
30
International Energy Agency
30
Springer Fachmedien Wiesbaden
28
Information Resources Management Association
25
Edward Elgar Publishing
17
INSEAD
14
RWTH Aachen
12
Rijksuniversiteit Gent / Faculteit Economie en Bedrijfskunde
12
Universität Mannheim
12
Friedrich-Schiller-Universität Jena
11
Erasmus Research Institute of Management
9
European University Institute / Department of Economics
9
Christian-Albrechts-Universität zu Kiel
8
Europäische Kommission / Gemeinsame Forschungsstelle
8
Robert Schuman Centre for Advanced Studies
8
Verlag Dr. Kovač
8
Axel-Springer-Verlag
7
Books on Demand GmbH <Norderstedt>
7
Center for Economic Research <Tilburg>
7
Organisation for Economic Co-operation and Development
7
Peter Lang GmbH
7
Springer International Publishing
7
Weltwirtschaftsforum
7
Trinity College Dublin / Department of Economics
6
Universitat Pompeu Fabra / Departament d'Economia i Empresa
6
California Agricultural Experiment Station / Department of Agricultural and Resource Economics
5
European Society for Opinion and Marketing Research
5
Europäische Kommission
5
International Telecommunications Society
5
Russell Sage Foundation
5
Sonderforschungsbereich Quantifikation und Simulation Ökonomischer Prozesse
5
Svenska Handelshögskolan <Helsinki>
5
United States / Congress / Senate / Committee on Commerce
5
World Bank
5
Advertising Research Foundation
4
Centre for Social and Economic Research on the Global Environment
4
Deutschland / Bundeswehr / Universität Hamburg
4
more ...
less ...
Published in...
All
Journal of business research : JBR
2,070
Journal of retailing and consumer services
1,950
International journal of consumer studies
767
International journal of hospitality management
742
Psychology & marketing
740
Journal of consumer research : JCR ; an interdisciplinary bimonthly
618
NBER working paper series
538
Working paper / National Bureau of Economic Research, Inc.
459
Journal of advertising research
417
NBER Working Paper
404
Asia Pacific journal of marketing and logistics
401
The journal of product & brand management
398
European journal of marketing : EJM
388
Journal of marketing research : JMR
373
Journal of marketing communications
357
Management science : journal of the Institute for Operations Research and the Management Sciences
356
The journal of brand management : an international journal
355
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
354
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
333
Journal of international consumer marketing
330
Journal of travel and tourism marketing
327
Journal of marketing management : MM
325
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
319
Marketing letters : a journal of research in marketing
315
Journal of retailing
312
Tourism management : research, policies, practice
308
Journal of consumer behaviour : an international research review
303
Cogent business & management
299
International journal of retail & distribution management
296
Journal of marketing
294
The journal of consumer marketing
291
Journal of the Academy of Marketing Science
289
The international review of retail, distribution and consumer research
289
Journal of fashion marketing and management
285
Journal of advertising : official publication of the American Academy of Advertising
282
International journal of advertising : the quarterly review of marketing communications
274
Journal of business ethics : JOBE
271
Technological forecasting & social change : an international journal
270
International journal of advertising : the review of marketing communications
264
International journal of contemporary hospitality management
264
more ...
less ...
Source
All
ECONIS (ZBW)
78,468
USB Cologne (EcoSocSci)
465
EconStor
57
RePEc
11
OLC EcoSci
5
Other ZBW resources
5
BASE
2
USB Cologne (business full texts)
1
ArchiDok
1
more ...
less ...
Showing
1
-
10
of
79,015
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Advertising's impact on pre-schoolers' brand knowledge and materialism
Watkins, Leah
;
Aitken, Robert
;
Robertson, Kirsten
; …
- In:
International journal of consumer studies
40
(
2016
)
5
,
pp. 583-591
Persistent link: https://www.econbiz.de/10011620097
Saved in:
2
Examining the impact of television-program-induced emotions on online word-of-mouth toward television advertising
Nian, Tingting
;
Hu, Yuheng
;
Chen, Cheng
- In:
Information systems research : ISR
32
(
2021
)
2
,
pp. 605-632
Persistent link: https://www.econbiz.de/10012599905
Saved in:
3
Impact of political television advertisements on viewers' response to subsequent advertisements
Fossen, Beth L.
;
Mallapragada, Girish
;
De, Anwesha
- In:
Marketing science : the marketing journal of the …
40
(
2021
)
2
,
pp. 305-324
Persistent link: https://www.econbiz.de/10012504957
Saved in:
4
The impact of informational and emotional television ad content on online search and sales
Guitart, Ivan A.
;
Stremersch, Stefan
- In:
Journal of marketing research
58
(
2021
)
2
,
pp. 299-320
Persistent link: https://www.econbiz.de/10012492707
Saved in:
5
Digital engagement with Super Bowl commercials : analysing likeability, length, and mood
Loveland, Karen Ann
;
Smith, Katherine Taken
;
Smith, L. …
- In:
International journal of sport management and marketing …
23
(
2023
)
4
,
pp. 275-289
Persistent link: https://www.econbiz.de/10014311030
Saved in:
6
Investigating the impact of television advertising and eWOM on brand equity creation
Ruzzier, Maja Konečnik
;
Petek, Nusa
- In:
Market : review for marketing theory and practice
34
(
2022
)
2
,
pp. 127-143
Persistent link: https://www.econbiz.de/10013535721
Saved in:
7
Designing to engage a television audience : how are different media used in TV ident creation?
Macdonald, Iain
- In:
Arts and the market
5
(
2015
)
2
,
pp. 139-153
Persistent link: https://www.econbiz.de/10011439892
Saved in:
8
Direct-to-consumer advertising and online search
Chesnes, Matthew
;
Jin, Ginger Zhe
-
2016
Persistent link: https://www.econbiz.de/10011542112
Saved in:
9
How audience and disclosure characteristics influence memory of sponsorship disclosures
Boerman, Sophie C.
;
Reijmersdal, Eva A. van
;
Neijens, …
- In:
International journal of advertising : the quarterly …
34
(
2015
)
4
,
pp. 576-592
Persistent link: https://www.econbiz.de/10011547657
Saved in:
10
A tear in the iron curtain : the impact of Western television on consumption behavior
Bursztyn, Leonardo
;
Cantoni, Davide
- In:
The review of economics and statistics
98
(
2016
)
1
,
pp. 25-41
Persistent link: https://www.econbiz.de/10011477059
Saved in:
1
2
3
4
5
6
7
8
9
10
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->