Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~language:"eng"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Praktischer Einsatz von Social...
Similar by subject
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
Relationship marketing
21,091
Beziehungsmarketing
20,394
Social Web
18,634
Social web
18,613
Consumer behaviour
12,098
Konsumentenverhalten
12,065
Online-Marketing
6,101
Internet marketing
6,065
Customer satisfaction
5,328
Kundenzufriedenheit
5,282
Service quality
3,828
Dienstleistungsqualität
3,813
Brand management
3,481
Markenführung
3,478
Electronic Commerce
2,928
E-commerce
2,877
Viral marketing
2,563
Virales Marketing
2,563
Brand image
2,458
Markenimage
2,457
Online-Handel
2,403
Online retailing
2,399
Soziales Netzwerk
2,371
Social network
2,305
Marketing management
1,979
Marketingmanagement
1,976
Lieferantenmanagement
1,824
Supplier relationship management
1,823
Vertrauen
1,761
Confidence
1,759
Customer integration
1,754
Kundenintegration
1,752
Social media
1,747
social media
1,692
USA
1,591
United States
1,569
Digitalisierung
1,511
Digitization
1,504
Brand
1,497
Markenartikel
1,480
more ...
less ...
Online availability
All
Undetermined
16,505
Free
7,533
Type of publication
All
Article
29,426
Book / Working Paper
9,200
Journal
19
Other
2
Type of publication (narrower categories)
All
Article in journal
24,856
Aufsatz in Zeitschrift
24,856
Aufsatz im Buch
3,674
Book section
3,674
Graue Literatur
1,570
Non-commercial literature
1,570
Working Paper
1,299
Arbeitspapier
1,274
Collection of articles of several authors
561
Sammelwerk
561
Hochschulschrift
513
Case study
487
Fallstudie
487
research-article
459
Aufsatzsammlung
375
Thesis
303
Conference paper
293
Konferenzbeitrag
293
Ratgeber
193
Guidebook
182
Konferenzschrift
109
Lehrbuch
108
Collection of articles written by one author
99
Sammlung
99
Textbook
96
conceptual-paper
83
Conference proceedings
58
review-article
57
Reprint
56
case-report
53
Handbook
47
Handbuch
47
review
46
Article
25
Glossar enthalten
25
Glossary included
25
Bibliografie
22
Festschrift
17
Amtsdruckschrift
15
Government document
15
more ...
less ...
Language
All
English
German
7,560
Undetermined
188
French
50
Polish
27
Italian
15
Spanish
14
Romanian
11
Lithuanian
7
Czech
6
Swedish
6
Portuguese
5
Russian
4
Dutch
3
Bosnian
1
Danish
1
Hungarian
1
Multiple languages
1
more ...
less ...
Author
All
Kumar, V.
80
Verhoef, Peter C.
59
Hollebeek, Linda D.
56
Han, Heesup
55
Palmatier, Robert W.
44
Thaichon, Park
44
Dwivedi, Yogesh Kumar
42
Loureiro, Sandra Maria Correia
41
Mattila, Anna S.
41
Gil Saura, Irene
39
Ruyter, Ko de
39
Vrontis, Demetris
38
Grönroos, Christian
37
Grewal, Dhruv
36
Smith, Alan D.
36
Svensson, Göran
36
Kuchler, Theresa
35
Stroebel, Johannes
35
Homburg, Christian
34
Quach, Sara
34
Van den Poel, Dirk
34
Prentice, Catherine
33
Karjaluoto, Heikki
32
Pitt, Leyland F.
32
Agnihotri, Raj
31
Füller, Johann
31
Qiu, Liangfei
31
Sheth, Jagdish N.
31
Wong, IpKin Anthony
31
Bang, Nguyen
30
Mittal, Vikas
30
Ozuem, Wilson
30
Bailey, Michael
29
Brodie, Roderick J.
29
Lindgreen, Adam
29
Ratten, Vanessa
29
Whinston, Andrew B.
29
Aksoy, Lerzan
28
Kumar, Vikas
28
Law, Chun Hung Roberts
28
more ...
less ...
Institution
All
IGI Global
131
National Bureau of Economic Research
61
American Marketing Association
17
Springer Fachmedien Wiesbaden
15
Information Resources Management Association
11
Edward Elgar Publishing
10
World Bank Group
9
Springer International Publishing
8
World Bank
8
OECD
7
Harvard Graduate School of Business Administration
6
Technische Universität Dresden
6
Universität Mannheim
6
AMACOM
5
Friedrich-Schiller-Universität Jena
5
Rijksuniversiteit Gent / Faculteit Economie en Bedrijfskunde
5
Books on Demand GmbH <Norderstedt>
4
Erasmus Research Institute of Management
4
Organisation for Economic Co-operation and Development
4
RWTH Aachen
4
TRIPLE-I <2007, Graz>
4
AMA Summer Academic Conference: Bridging Gaps Marketing in an Age of Disruption <2020, Online>
3
AMA Winter Academic Conference <2023, Nashville, Tenn.>
3
AMA Winter Academic Conference <2023, Online>
3
Chartered Institute of Public Relations
3
Eric Cuvillier <Firma>
3
HAL
3
International Telecommunications Society
3
NetLibrary, Inc
3
Springer-Verlag GmbH
3
Technische Universität Berlin
3
USA / General Accounting Office
3
University of Western Sydney
3
Völkerbund / Sub-Committee of Experts for the Unification of Customs Tariff Nomenclature
3
Weltbank
3
AMA Summer Academic Conference <2023, San Francisco, Calif.>
2
College of Business
2
European Health Care Conference <2, 2011, Hamburg>
2
Europäische Kommission / Gemeinsame Forschungsstelle
2
Faculdade de Economia, Universidade Nova de Lisboa
2
more ...
less ...
Published in...
All
Journal of business research : JBR
1,013
Journal of retailing and consumer services
738
Industrial marketing management : the international journal for industrial and high-tech firms
464
International journal of hospitality management
357
Technological forecasting & social change : an international journal
275
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
255
The journal of services marketing
245
The journal of business & industrial marketing
215
Tourism management : research, policies, practice
215
The service industries journal
206
Journal of strategic marketing
199
Journal of the Academy of Marketing Science
198
International journal of internet marketing and advertising : IJIMA
191
Journal of travel and tourism marketing
189
Psychology & marketing
183
Journal of marketing
173
Information systems research : ISR
168
International journal of contemporary hospitality management
163
International journal of electronic customer relationship management : IJECRM
160
Cogent business & management
157
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
157
Journal of hospitality marketing & management
151
The journal of brand management : an international journal
151
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
149
The journal of product & brand management
147
Journal of marketing management : MM
145
Business horizons
140
International journal of business information systems : IJBIS
139
Journal of management information systems : JMIS
138
Marketing intelligence & planning
138
Asia Pacific journal of marketing and logistics
137
Management science : journal of the Institute for Operations Research and the Management Sciences
136
SpringerLink / Bücher
125
European journal of marketing : EJM
121
Journal of service research : JSR
120
Journal of retailing
116
Journal of service management
115
International journal of electronic marketing and retailing : IJEMR
114
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
111
Service business
111
more ...
less ...
Source
All
ECONIS (ZBW)
37,613
Other ZBW resources
731
USB Cologne (EcoSocSci)
147
EconStor
59
RePEc
40
BASE
29
OLC EcoSci
26
USB Cologne (business full texts)
2
more ...
less ...
Showing
1
-
10
of
38,647
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Case study: how a business school blog can build stakeholder relationships and create added value in an MBA marketing program
Weinstein, Art T.
;
McFarlane, Donovan A.
- In:
Journal of strategic marketing
25
(
2017
)
2
,
pp. 101-113
Persistent link: https://www.econbiz.de/10011742934
Saved in:
2
A dual-sequence framework for B2C relationship formation : moderating effects of employee communication style in online group chat
Dabholkar, Pratibha A.
;
Dolen, Willemijn M. van
; …
- In:
Psychology & marketing
26
(
2009
)
2
,
pp. 145-174
Persistent link: https://www.econbiz.de/10003812264
Saved in:
3
We are smarter than me : how to unleash the power of crowds in your business
Libert, Barry
;
Spector, Jon
-
2008
Persistent link: https://www.econbiz.de/10003473146
Saved in:
4
Connecting small and medium enterprises to the new consumer : the Web 2.0 as marketing tool
Constantinides, Efthymios
- In:
Global perspectives on small and medium enterprises and …
,
(pp. 1-21)
.
2010
Persistent link: https://www.econbiz.de/10003972114
Saved in:
5
Social media marketing : the next generation of business engagement
Evans, Dave
;
McKee, Jake
-
2010
-
1. ed
Persistent link: https://www.econbiz.de/10008738629
Saved in:
6
The impact of CRM 2.0 on customer insight
Greenberg, Paul
- In:
The journal of business & industrial marketing
25
(
2010
)
6
,
pp. 410-419
Persistent link: https://www.econbiz.de/10008655544
Saved in:
7
Smart business, social business : a playbook for social media in your organization
Brito, Michael
-
2012
Persistent link: https://www.econbiz.de/10009239961
Saved in:
8
Social software in customer relationship management : a study exemplified in instant messaging networking
Memari, Ammar
;
Marx Gómez, Jorge Carlos
;
Asaad, Waad
-
2012
Persistent link: https://www.econbiz.de/10009487767
Saved in:
9
The social media transformation process : curating content into strategy
Kilgour, Mark
;
Sasser, Sheila L.
;
Larke, Roy
- In:
Corporate communications : an international journal
20
(
2015
)
3
,
pp. 326-343
Persistent link: https://www.econbiz.de/10011401381
Saved in:
10
Likeable social media : how to delight your customers, create an irresistible brand, and be amazing on facebook, twitter, linkedin, instagram, pinterest, and more
Kerpen, Dave
;
Rosenbluth, Mallorie
;
Riedinger, Meg
-
2015
-
Revised and expanded second edition
Persistent link: https://www.econbiz.de/10010510849
Saved in:
1
2
3
4
5
6
7
8
9
10
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
