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ECONIS (ZBW)
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1
Social marketing
Russell-Bennett, Rebekah
- In:
The marketing book
,
(pp. 508-532)
.
2016
Persistent link: https://www.econbiz.de/10011471735
Saved in:
2
Investigating customer-oriented deviance (COD) from a frontline employee's perspective
Leo, Cheryl
;
Russell-Bennett, Rebekah
- In:
Journal of marketing management : MM
28
(
2012
)
7/8
,
pp. 865-886
Persistent link: https://www.econbiz.de/10009577003
Saved in:
3
Mum or bub? : which influences breastfeeding loyalty
Parkinson, Joy
;
Russell-Bennett, Rebekah
;
Previte, Josephine
- In:
Australasian marketing journal
20
(
2012
)
1
,
pp. 16-23
Persistent link: https://www.econbiz.de/10009508016
Saved in:
4
Linking perceived value of mobile marketing with the experiential consumption of mobile phones
Andrews, Lynda
;
Drennan, Judy
;
Russell-Bennett, Rebekah
- In:
European journal of marketing : EJM
46
(
2012
)
3/4
,
pp. 357-386
Persistent link: https://www.econbiz.de/10009535019
Saved in:
5
Transforming beyond self : fluidity of parent identity in family decision-making
Parkinson, Joy
;
Gallegos, Danielle
;
Russell-Bennett, Rebekah
- In:
Journal of business research : JBR
69
(
2016
)
1
,
pp. 110-119
Persistent link: https://www.econbiz.de/10011417116
Saved in:
6
Fresh thinking in services marketing : contemporary, cutting-edge and creative thoughts
Russell-Bennett, Rebekah
;
Baron, Steve
- In:
The journal of services marketing
29
(
2015
)
6/7
,
pp. 421-424
Persistent link: https://www.econbiz.de/10011418232
Saved in:
7
A services approach to social marketing programs
Russell-Bennett, Rebekah
;
Previte, Josephine
;
Gallegos, …
- In:
Contemporary issues in social marketing
,
(pp. 111-140)
.
2013
Persistent link: https://www.econbiz.de/10011431916
Saved in:
8
The role of affect in consumer evaluation of health care services
Ng, Sandy
;
Russell-Bennett, Rebekah
- In:
Health marketing quarterly
32
(
2015
)
1
,
pp. 31-47
Persistent link: https://www.econbiz.de/10011289343
Saved in:
9
Exploring a functional approach to attitudinal brand loyalty
Russell-Bennett, Rebekah
;
Härtel, Charmine E. J.
; …
- In:
Australasian marketing journal
21
(
2013
)
1
,
pp. 43-51
Persistent link: https://www.econbiz.de/10009697615
Saved in:
10
The financial services cultural orientation matrix
Stephenson, Deborah
;
Worthington, Steve
; …
- In:
Australasian marketing journal
21
(
2013
)
1
,
pp. 1-9
Persistent link: https://www.econbiz.de/10009697642
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