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Wikipedia : an opportunity to teach marketing students worldwide : and a call for more crowdsourced marketing content on Wikipedia.com

Dahl, Andrew J.; Gray, Deborah M.; Peltier, Jimmy - In: Journal of strategic management education : JSME 12 (2016), pp. 19-58

Persistent link: https://www.econbiz.de/10011684371

Industrial marketing : can strategic marketing be applied to subcontracting?

Blanc, François; Chassagne, Philippe - In: Journal of euromarketing 22 (2013) 3, pp. 26-37

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Marketing's contribution from the perspective of marketing executives

Tollin, Karin; Schmidt, Marcus - In: Marketing intelligence & planning 33 (2015) 7, pp. 1047-1070

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Developing superior value propositions : a strategic marketing imperative

Payne, Adrian; Frow, Pennie - In: Journal of service management 25 (2014) 2, pp. 213-227

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Evolution of guerrilla marketing as an emergent marketing strategy in global and Indian context

Gupta, Harshita; Saumya Singh - In: International journal of Indian culture and business … 21 (2020) 2, pp. 247-261

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The conceptual bases of introduction of foresight marketing into business management

Verdenhofa, Olga; Afanas'jev, Mykola V.; Panchuk, Anastasiia - In: Problems and perspectives in management : PPM ; … 16 (2018) 3, pp. 163-173

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Theoretical underpinnings of research in strategic marketing : a commentary

Varadarajan, Rajan - In: Journal of the Academy of Marketing Science 47 (2019) 1, pp. 30-36

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The quantitative strategic planning matrix : a new marketing tool

David, Meredith E.; David, Fred R.; Davod, Forest R. - In: Journal of strategic marketing 25 (2017) 4, pp. 342-352

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Find Your Market-Oriented Competitive Advantage : A Toolkit for Strategy and Branding

Vierula, Markku - 2024

PART I TOWARDS A COMPETITIVE EDGE -- HOPES AND CASTLES IN THE AIR -- LET’S JUST MAKE THE CHANGE IF ONLY WE KNEW HOW -- TOWARDS THE BASICS OF THE COMPETITIVE EDGE TOOLKIT -- PART II FIND YOUR MARKET ORIENTED COMPETITIVE ADVANTAGE -- WHAT IS A COMPETITIVE ADVANTAGE -- SET OF TOOLKITS -- FINDING...

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It's all about growth : an empirical status report of business development

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