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Art of using music-product congruence and lyrics in radio-ads

Vashisht, Devika - In: Arts and the market : AAM 12 (2022) 2, pp. 118-132

Persistent link: https://www.econbiz.de/10013373291

Fluency in commercial breaks : the impact of repetition and conceptual priming on brand memory, evaluation, and behavioral intentions

Liebers, Nicole; Breves, Priska; Schallhorn, Christiana; … - In: Journal of promotion management : innovations in … 25 (2019) 6, pp. 783-798

Persistent link: https://www.econbiz.de/10012179066

Music in advertising and consumer identity : the search for Heideggerian authenticity

Abolhasani, Morteza; Oakes, Steve; Oakes, Helen - In: Marketing theory 17 (2017) 4, pp. 473-490

Persistent link: https://www.econbiz.de/10011825047

Pop Lyrics and Mobile Language Learning: Prospects and Challenges

Werner, Valentin; Lehl, Maria; Walton, Jonathan - In: International Journal of Mobile and Blended Learning (IJMBL) 9 (2017) 4, pp. 33-48

Pop lyrics represent a rich, but underused resource in language teaching in both institutional and informal contexts … linguistics, which all provide evidence for the inherent potential of pop lyrics. This paper will first take a closer look at … arguments in favor of exploiting pop lyrics for learning purposes. Next, it will outline gateway steps and potential …

Persistent link: https://www.econbiz.de/10012046422

Sharing the greenhouse: Inducing cooperation in a global common

Eldridge, Damien S - Department of Economics and Finance, La Trobe Business … - 2008

Global warming is an example of a global tragedy of the commons. The atmosphere is a global common property resource. The global nature of this resource makes global warming a particularly difficult problem to solve. The reason for this is that there is no world government that can introduce and...

Persistent link: https://www.econbiz.de/10008867929

Are 18 holes enough for Tiger Woods?

Gürtler, Oliver - 2005

This paper addresses the selection problem in promotion tournaments. I consider a situation with heterogeneous employees and ask whether an employer might be interested in repeating a promotion tournament. On the one hand, this yields a reduction in uncertainty over the employees` abilities. On...

Persistent link: https://www.econbiz.de/10010263128

Structural Redesign of Pilot Training and the Automated Aircraft

Petitt, Karlene - In: International Journal of Aviation Systems, Operations … 4 (2017) 2, pp. 32-44

programs to improve pilots' understanding through cognitive load theory, and the power of repetition will be addressed. …

Persistent link: https://www.econbiz.de/10012043086

Is Active Learning via Internet Technologies Possible?

Wang, Victor X.; Hitch, Leslie - In: International Journal of Online Pedagogy and Course … 7 (2017) 2, pp. 48-59

presuppositions such as informal learning, contiguity, reinforcement, repetition, social-cultural principles and andragogy not only …

Persistent link: https://www.econbiz.de/10012046872

Takeaways from the special issue on the practice of replication

Reed, W. Robert - 2019

In July 2017, issued a call for papers for a special issue on "The Practice of Replication." In that call, the journal explained that there was no generally accepted procedure for how to do a replication. Likewise, there was no generally accepted standard for determining whether a replication...

Persistent link: https://www.econbiz.de/10011964239

Takeaways from the special issue on The Practice of Replication

Reed, W. Robert - In: Economics: The Open-Access, Open-Assessment E-Journal 13 (2019) 2019-13, pp. 1-11

In July 2017, Economics: The Open Access, Open Assessment E-Journal issued a call for papers for a special issue on 'The Practice of Replication.' In that call, the journal explained that there was no generally accepted procedure for how to do a replication. Likewise, there was no generally...

Persistent link: https://www.econbiz.de/10011965932

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