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1
Basic marketing: a managerial approach
McCarthy, Edmund Jerome
;
MacCarthy, Edmund Jerome
-
1975
-
5. ed.
Persistent link: https://www.econbiz.de/10000557625
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2
Basic marketing : a managerial approach
McCarthy, E. Jerome
-
1968
-
3. ed
Persistent link: https://www.econbiz.de/10002413673
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3
Basic marketing : a marketing strategy planning approach
Perreault, William D.
;
Cannon, Joseph P.
;
McCarthy, …
-
2009
-
17. ed., internat. ed
Persistent link: https://www.econbiz.de/10003739857
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4
Basic marketing : a global-managerial approach
Cannon, Joseph P.
;
Perreault, William D.
;
McCarthy, …
-
2008
-
16. ed., internat. ed.
Persistent link: https://www.econbiz.de/10003348494
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5
Applications in basic marketing : clippings from the popular business press
Perreault, William D.
;
McCarthy, Edmund Jerome
-
2005
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[10. ed.], 2005-2006 ed.
Persistent link: https://www.econbiz.de/10003332107
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6
Essentials of marketing : a marketing strategy planning approach
Perreault, William D.
;
Cannon, Joseph P.
;
McCarthy, …
-
2010
-
12th ed
Persistent link: https://www.econbiz.de/10003863569
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7
Essentials of marketing : a marketing strategy planning approach
Perreault, William D.
;
Cannon, Joseph P.
;
McCarthy, …
-
2008
-
11. ed., internat. student ed.
Persistent link: https://www.econbiz.de/10003616673
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8
Readings in basic marketing
McCarthy, E. Jerome
(
contributor
)
-
1978
-
Rev. ed.
Persistent link: https://www.econbiz.de/10003551484
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9
Social issues of marketing in the American economy
Furuhashi, Y. Hugh
;
McCarthy, Edmund Jerome
- In:
Marketing and the common good : essays from Notre Dame …
,
(pp. 93-101)
.
2014
Persistent link: https://www.econbiz.de/10009774186
Saved in:
10
Essentials of marketing : a marketing strategy planning approach
Perreault, William D.
;
Cannon, Joseph P.
;
McCarthy, …
-
2015
-
14. ed.
Persistent link: https://www.econbiz.de/10010345121
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