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The impact of online word-of-mouth on television show viewership : an inverted U-shaped temporal dynamic
Cadario, Romain
- In:
Marketing letters : a journal of research in marketing
26
(
2015
)
4
,
pp. 411-422
Persistent link: https://www.econbiz.de/10011399060
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2
Digital subsistence entrepreneurs on Facebook
Delacroix, Eva
;
Parguel, Béatrice
;
Benoit-Moreau, Florence
- In:
Technological forecasting & social change : an …
146
(
2019
),
pp. 887-899
Persistent link: https://www.econbiz.de/10012135456
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3
Can evoking nature in advertising mislead consumers? : the power of "executional greenwashing"
Parguel, Béatrice
;
Benoit-Moreau, Florence
;
Russell, …
- In:
International journal of advertising : the quarterly …
34
(
2015
)
1
,
pp. 107-134
Persistent link: https://www.econbiz.de/10011298744
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4
Sustainability of the sharing economy in question : when second-hand peer-to-peer platforms stimulate indulgent consumption
Parguel, Béatrice
;
Lunardo, Renaud
;
Benoit-Moreau, Florence
- In:
Technological forecasting & social change : an …
125
(
2017
),
pp. 48-57
Persistent link: https://www.econbiz.de/10011899469
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5
Building brand equity with environmental communication : an empirical investigation in France
Benoit-Moreau, Florence
;
Parguel, Béatrice
- In:
EuroMed journal of business
6
(
2011
)
1
,
pp. 100-116
Persistent link: https://www.econbiz.de/10009235982
Saved in:
6
Why might organic labels fail to influence consumer choices? : marginal labelling and brand equity effects
Larceneux, Fabrice
;
Benoit-Moreau, Florence
;
Renaudin, …
- In:
Journal of consumer policy : consumer issues in law, …
35
(
2012
)
1
,
pp. 85-104
Persistent link: https://www.econbiz.de/10009611735
Saved in:
7
Building brand equity with environmental communication : an empirical investigation in France
Benoit-Moreau, Florence
;
Parguel, Béatrice
- In:
EuroMed journal of business
6
(
2011
)
1
,
pp. 100-116
Persistent link: https://www.econbiz.de/10009890650
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8
Which healthy eating nudges work best? : a meta-analysis of field experiments
Cadario, Romain
;
Chandon, Pierre
-
2017
Persistent link: https://www.econbiz.de/10012035425
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9
Which healthy eating nudges work best? : a meta-analysis of field experiments
Cadario, Romain
;
Chandon, Pierre
-
2018
-
Revised version of 2017/77/MKT
Persistent link: https://www.econbiz.de/10012042354
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10
Which healthy eating nudges work best? : a meta-analysis of field experiments
Cadario, Romain
;
Chandon, Pierre
-
2018
-
Revised version of 2017/18/MKT
Persistent link: https://www.econbiz.de/10012053131
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