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Marketing and customer behaviour
Jenkins, John R. G. - 1972
Persistent link: https://www.econbiz.de/10000666881
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Recommendation systems with purchase data
Bodapati, Anand V. - In: Journal of marketing research : JMR 45 (2008) 1, pp. 77-93
Persistent link: https://www.econbiz.de/10003696869
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Numeric decision support to find optimal balance between customer acquisition and rentention spending
Calciu, Mihai - In: Journal of targeting, measurement and analysis for marketing 16 (2007/08) 3, pp. 214-227
Persistent link: https://www.econbiz.de/10003760628
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Marketing and competition in the information age : proceedings of the 28th EMAC conference, May 11 - 14, 1999, Humboldt University Berlin
Hildebrandt, Lutz (ed.) - 1999
Persistent link: https://www.econbiz.de/10001530954
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Customer brand co-creation behavior and brand sincerity through CSR interactivity : the role of psychological implications in service-dominant logic
Sung, Kyongsik; Lee, Seoki - In: International journal of hospitality management 108 (2023), pp. 1-10
Persistent link: https://www.econbiz.de/10013482908
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A theory of marketing's contribution to customers' perceived value
Misra, Shekhar; Pedada, Kiran; Sinha, Ashish - In: Journal of creating value 8 (2022) 2, pp. 219-240
Persistent link: https://www.econbiz.de/10014581506
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The post-industrialism/post-capitalism citizen : a heterogeneous actor in a complex exchange and value creating environment
Rondell, Jimmie G.; Sorhammar, David - In: Journal of customer behaviour 9 (2010) 4, pp. 335-344
Persistent link: https://www.econbiz.de/10008780439
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Three essays on consideration sets
Terech, Andres - 2004
Persistent link: https://www.econbiz.de/10003946475
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Intertwined : brand personification, brand personality and brand relationships in historical perspective
Avis, Mark; Aitken, Robert - In: Journal of historical research in marketing 7 (2015) 2, pp. 208-231
Persistent link: https://www.econbiz.de/10011376210