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1
What makes online content viral? : the contingent effects of hub users versus non-hub users on social media platforms
Wang, Qingliang
;
Miao, Fred
;
Tayi, Giri Kumar
;
Xie, En
- In:
Journal of the Academy of Marketing Science
47
(
2019
)
6
,
pp. 1005-1026
Persistent link: https://www.econbiz.de/10012153429
Saved in:
2
The impact of sharing mechanism design on content sharing in online social networks
Heimbach, Irina
;
Hinz, Oliver
- In:
Information systems research : ISR
29
(
2018
)
3
,
pp. 592-611
Persistent link: https://www.econbiz.de/10011929231
Saved in:
3
Why users share marketer-generated contents on social broadcasting Web sites : a cognitive-affective involvement perspective
Li, Yuhao
;
Oh, Lih-Bin
;
Wang, KanLiang
- In:
Journal of organizational computing and electronic commerce
27
(
2017
)
4
,
pp. 342-373
Persistent link: https://www.econbiz.de/10011762613
Saved in:
4
Using user- and marketer-generated content for box office revenue prediction : differences between microblogging and third-party platforms
Song, Tingting
;
Huang, Jinghua
;
Tan, Yong
;
Yu, Yifan
- In:
Information systems research : ISR
30
(
2019
)
1
,
pp. 191-203
Persistent link: https://www.econbiz.de/10012038218
Saved in:
5
The relevance of images in user-generated content : a mixed method study of when, and why, major brands retweet
Somerfield, Kardi
;
Mortimer, Kathleen
;
Evans, Geraint
- In:
International journal of internet marketing and …
12
(
2018
)
4
,
pp. 340-357
Persistent link: https://www.econbiz.de/10012139705
Saved in:
6
Modeling MGC strategies under extreme negative UGC
Qi, Jiayin
;
Qu, Qixing
;
Tan, Yong
;
Mu, Jifeng
- In:
Journal of electronic commerce research : JECR
15
(
2014
)
3
,
pp. 150-161
Persistent link: https://www.econbiz.de/10010424806
Saved in:
7
Unveiling user-generated content : designing websites to best present customer reviews
Liu, Qianqian
;
Karahanna, Elena
;
Watson, Richard T.
- In:
Business horizons
54
(
2011
)
3
,
pp. 231-240
Persistent link: https://www.econbiz.de/10009126407
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8
Evaluating promotional activities in an online two-sided market of user-generated content
Albuquerque, Paulo
;
Pavlidis, Polykarpos
;
Chatow, Udi
; …
- In:
Marketing science : the marketing journal of the …
31
(
2012
)
3
,
pp. 406-432
Persistent link: https://www.econbiz.de/10009562955
Saved in:
9
The cultural influences of narrative content on consumers' perceptions of helpfulness
Fu, Ning
- In:
International journal of market research
64
(
2022
)
3
,
pp. 354-375
Persistent link: https://www.econbiz.de/10013257988
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10
Catch me if you can : online protests on sites powered by user-generated content
Silva, Leiser
;
Panahi, Hesam
- In:
Information & management : the internat. journal of …
54
(
2017
)
1
,
pp. 103-114
Persistent link: https://www.econbiz.de/10011650500
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